Your own growth checklist
The growth checklist now fits your store.
For developersNew features and improvements to PlatformDTC, newest first.
The growth checklist now fits your store.
For developersSee whether subscriptions make you money, not just revenue.
For developersA membership club now works for clothing, luggage, electronics and anything else that is not re-ordered every month.
For developersKnow whether this month is on track, and what a new customer really costs.
For developersChoose how products look in Google and link previews, add barcodes, and describe your photos.
For developersCollections that fill themselves, whole catalogues from one file, and more control in the theme editor.
For developersAny AI can now set up and run your store from one sentence, with nothing to install.
For developersSee whether each subscription discount pays for itself, and get warned when growth is outrunning your cash.
For developersSubscriptions now renew on Authorize.Net, and moved subscribers can add their own card from a one-click email.
Orders paid in a market currency are now taxed. Before this, they were charged without tax.
For developersSales tax now comes from the PlatformDTC Tax app in the App Store. Stores without it charge no tax.
For developersShoppers abroad see your prices and pay in their own currency. Your orders, payouts and reports stay in your store currency. Off until you turn it on.
For developersCharge sales tax automatically at checkout in the places you're registered. Off until you turn it on.
For developersBuy USPS, UPS and FedEx labels from the order, print them as 4×6 PDFs, and the tracking goes on the order by itself.
For developersThe pricing announced in v1.85 has been withdrawn. Plans and card rates are what they were before it.
PlatformDTC no longer uses passwords. Sign in with Google, or with a link and 6-digit code we email you.
For developersAn account can now hold up to 10 stores.
A subscription renewal is now charged on its renewal date, at the time of day the customer checked out — the same day every cycle, the way Stripe Billing and Recharge bill.
A new subscription's first renewal is now exactly one plan interval after checkout.
DTCPay lets shoppers save their card, address and contact details once and check out in one tap on every PlatformDTC store that uses it.
Your own AI agent can now prepare the evidence for a chargeback, and send it to the bank once you say yes.
App developers now keep all of their app revenue.
Your own AI agent can now look after subscriptions, refunds, risky orders and chargebacks — and anything that moves money waits for your yes.
Your own AI agent can now work your Support inbox, check on parcels and handle returns.
Know which Supplier Network suppliers you can count on.
Choose which fields shoppers fill in at checkout, and stop asking for a state where the address has none.
Reward your customers with points, VIP tiers and referrals, built into your store.
Move your store from Shopify: products, customers, order history, discount codes, redirects, pages and Recharge subscriptions.
The apps you install can now work through your AI assistant.
Chat with the Facebook Ads agent in your dashboard to launch, check and pause your ads.
The App Store is ready for more developers: merchants can answer customer data requests, and developers can refund merchants.
The Self-Driving Score now counts everything your team didn't have to do.
Ask buyers for reviews by email, and bring your reviews over from Judge.me, Yotpo, Loox or Shopify Product Reviews.
Your own agent now has one place to start: `platformdtc.com/SKILL.md`.
Monthly subscriptions now renew on the same day each month, and automation rules can treat card and PayPal subscriptions differently.
Product photos now download at the size they appear on screen, as AVIF or WebP, instead of the full original file.
New for app developers
Checkout now keeps phone shoppers on track to the card, offers PayPal after a card decline, and shows Link where Google Pay can't appear.
Checkout now walks shoppers through numbered steps, with less on the page competing with the Pay button.
Let your app hold a product back from the cart until the shopper has finished personalising it, and draw your preview over the right photo.
Your cart drawer's Checkout button is now your store's button colour, and the cart no longer promises free shipping your checkout doesn't give.
Give your store a marketplace-style header, and your policy pages now show your real policies.
Merchants can now sell their products wholesale to other merchants on PlatformDTC, and source products from each other.
Subscriptions → Home has a new card, "Why subscribers left", that splits every cancellation in the period by who ended the subscription.
Fewer genuine orders are ranked Highest risk and cancelled automatically: 3D Secure-verified payments never are, and a card from another country is no longer a warning.
With Smart AI retry, a renewal declined for insufficient funds is now retried on the customer's next likely payday instead of a fixed number of days later.
Support now reads every mailbox your customers write to, and you answer all of them in one inbox.
Checkout can now ask the card's bank to confirm the shopper when a payment looks like the ones that turn into fraud reports.
The risk level on an order is PlatformDTC's own verdict, and it stays that way.
Apps from the App Store can now load their own JavaScript on your live online store.
Every traffic figure in Market Intelligence now describes the storefront you are looking at.
Your conversion rate now measures what your storefront earned.
Two corrections to when a renewal is presented to the bank.
The Failure Reasons table on your subscriptions overview now opens.
The checkout footer and your generated policies no longer publish your registered business name or your business address.
PlatformDTC now writes and publishes your store policies for you, and keeps them up to date.
Your checkout footer now shows your store policies and who is selling: your legal business name, country and support phone.
Build and publish your storefront theme with the coding agent you already use — Claude Code, Codex, Cursor or any MCP client — against the same theme the dashboard editor opens.
The dashboard's Recent activity and the Activity page now show everything that happens in your store — what your agents, your team, your automations and your customers did — and update live.
Build post-purchase upsell funnels for subscription stores, and sell a paid membership billed as a subscription.
Declined renewals are now retried according to the response code the customer's bank sent: soft declines are retried later, vague refusals are retried once, and permanent declines are not retried at all.
Subscription renewals are now timed around your customers' paydays and local time, declined renewals are retried on a schedule matched to the decline, and a card that runs out of funds puts the subscription on hold instead of cancelling it.
Bring a theme from your Shopify store into Themes 2: its templates, header, footer, theme settings and images come over as they are, as a new unpublished theme.
Build your store's menus, write pages and publish blog posts from the dashboard, under Online Store.
The Checkout Editor has been rebuilt around a live preview of your checkout: pick a section or click the page itself to edit it, arrange blocks by dragging, and save to publish.
The order list's Risk column, the Risk level filter and sort, and order exports now show the same risk level as the Fraud analysis card on the order page.
Sell in person with PlatformDTC POS: card payments on a countertop smart reader, cash with a cash drawer, and every sale in the same Orders and Customers as your online store.
PayPal subscription renewals and subscription add-ons now list the products, shipping and discount in PayPal. Before, PayPal showed only the amount.
Card payments on PlatformDTC Payments now record everything Visa's Compelling Evidence 3.0 (CE 3.0) rules match on, and automatic dispute responses include CE 3.0 evidence for eligible Visa fraud disputes.
The \$2,000-a-month plan is now called Scale. Separately, a storefront no longer needs a plan to go live: publishing has been open to every store since September 1, 2026.
Disputes and Drafts are no longer separate screens. They are tabs in the same row as All Orders, Open, Fulfilled, Cancelled, Alert and Warning, with the same toolbar and table.
The order page's actions are all live. Controls that looked clickable but did nothing now either do the job or are gone.
PlatformDTC pays the payment processor's dispute, payout and account fees for your store. From September 11, 2026 they are recovered at cost, itemised in your dashboard, and deducted from your PlatformDTC Payments balance.
From 09:00 UTC on September 11, 2026, the card costs that depend on where a card was issued are priced into the payment itself.
Attachments arrived in the support inbox — in both directions.
A store with no payment account is told so, on every page, until it has one.
Anyone can now create an account and build a real store.
Your checkout has moved off a separate address and onto the main one.
A domain you remove is now genuinely free — including the email on it.
Analytics has a sixth report, and it is the first one that is not about orders.