Changelog

One date picker everywhere

Every screen that filters by date now uses the same picker, with the same quick picks.

Each task shows its own answer

The Tasks list now shows what each task found, and only the numbers behind that answer.

Custom dates in one tap

Picking your own dates on Home, Analytics, Subscriptions, Membership and automation reports now takes one tap.

Sell digital products

Sell downloads, such as ebooks, templates and presets, on their own or together with a physical item, in one cart and one checkout.

Subscriptions overview: every number on one page

Subscriptions → Overview now shows everything at once, in plain words.

Read any web page, and watch it with a task

Your agent can now read any public web page, and a task can keep an eye on one for you.

Why subscribers stay, and why they leave

Subscriptions → Overview now shows what subscribers do before they cancel, how far they get, and how much money is really on the way.

From first product to first sale, one step at a time (AdLibrarySpy)

Stores made from AdLibrarySpy now show the one next step: publish your products, turn on payments, get your first order.

Ask buyers how they use what they bought

About 30 days after an order arrives, buyers get five quick questions by email. You get honest, first-party numbers and plain feedback.

See whether AI assistants mention your store

Find out whether ChatGPT, Perplexity and Gemini name your store and link your pages when shoppers ask them questions.

Customers start returns and exchanges on your store

Customers can ask for their money back or swap for another size or colour themselves, without emailing you.

Shipping rates by country, and free shipping over an amount

Charge different shipping for different countries or US states, and give free shipping once an order reaches an amount.

Running low alerts, purchase orders, bundles and pre-orders

Know what is running low, order it from your supplier, sell bundles and take pre-orders, all from PlatformDTC.

Live chat on your store

Shoppers can now chat with you from any page of your store. Chats land in your Support inbox, and you (or your own AI agent) answer them.

Start Google Search, Performance Max and Shopping campaigns, and TikTok ads

Start new Google campaigns from your products in a few clicks, and let your agent build TikTok ads. Everything is built paused and waits for you.

Google Shopping and Facebook catalog feeds

Your products can now run in Google Shopping, Performance Max and Facebook & Instagram catalog ads, from two links that always list your live products.

Undo for agent changes, and store events for agents

Undo what an agent changed, and let your own agent hear about orders, refunds, low stock and more the moment they happen.

Your store's notes and tasks now see where money is leaking

Your store's notes and tasks now see subscriptions that are behind on payment, sudden jumps in cancellations, and ad sets that spend without selling, each with the dollars.

Add products to your store while you browse AdLibrarySpy

Press Add to my store on any product you find on AdLibrarySpy. It lands in your PlatformDTC store as a draft until you publish it.

Tasks: ask PlatformDTC to do something on your schedule

Ask PlatformDTC to do something for you once, every few hours, every day or every week, and get the answer on Home and in your email.

One account for AdLibrarySpy and PlatformDTC

Your AdLibrarySpy account is now your PlatformDTC account. One click takes you from a winning product to your own store.

See which ad campaigns are running

Marketing → Meta ads now shows whether each campaign is running right now, straight from Facebook.

Your AI agent can now run almost everything you can

An AI agent you connect to your store can now do most of what you do in the dashboard. Anything that moves money or reaches your customers still waits for you.

Your AI agent sees every number you see; Products and Support reports

An AI agent you connect to your store can now read every number on your Analytics screens, from ads to support. Two new reports show what your products and your support inbox are doing.

Checkout: choose your default offer's discount, and see it

You can now set how much the default post-purchase offer takes off, and see the page your customers get.

Meta ads: Test, scale, graveyard removed

Test, scale, graveyard is gone from Marketing → Meta ads.

Subscriptions: which products keep subscribers, and what they return on ad spend

Subscriptions → Home now has one table that shows, product by product, who pays their renewals and whether the ads behind them pay off.

Dashboard: see which ad accounts Meta has stopped

The Advertising table on your dashboard now shows what Meta says about each of your ad accounts.

Subscriptions: lifetime value from your real renewals

Estimated LTV and LTV : CAC now come from what your subscribers actually paid, not a formula.

Meta ads: every campaign your AI runs, with your real numbers

Marketing → Meta ads now opens on a table of the campaigns your AI made, with the same numbers as your dashboard.

Facebook ad automations: off until you turn them on, and their results on screen

Nothing touches your Facebook ads until you choose it, and each automation now shows what it did for you.

Today in your store: a daily note on Home

PlatformDTC now checks your store for you and leaves one short note in plain words: what needs you, ways to earn more and what was done for you.

Test, scale, graveyard for Facebook ads

Run any product the way big brands run Facebook ads: test new ads, scale the winners by country, and keep the near misses.

Ad spend and sales in other currencies now shown in dollars

If your ad account or some of your orders are in euros, pounds or another currency, your reports now turn them into US dollars before adding them up.

Google Ads in your dashboard

Run your Google Search ads next to your Facebook ads, with the same approvals and daily limit.

Apps keep their data in PlatformDTC

Every app's data now lives in the store's one record, where your assistant can read it.

Your own growth checklist

The growth checklist now fits your store.

Subscription profit, health targets and offer alerts

See whether subscriptions make you money, not just revenue.

Membership perks for every kind of product

A membership club now works for clothing, luggage, electronics and anything else that is not re-ordered every month.

Monthly growth goal and the real cost of a new customer

Know whether this month is on track, and what a new customer really costs.

Search engine listing, barcodes and photo alt text

Choose how products look in Google and link previews, add barcodes, and describe your photos.

Automated collections, import products from a file, theme editor upgrades

Collections that fill themselves, whole catalogues from one file, and more control in the theme editor.

Connect any AI with a link and a code

Any AI can now set up and run your store from one sentence, with nothing to install.

Offer test, cash cycle, growth alerts

See whether each subscription discount pays for itself, and get warned when growth is outrunning your cash.

Authorize.Net subscriptions, PayPal portal fix, Skio moves and card requests

Subscriptions now renew on Authorize.Net, and moved subscribers can add their own card from a one-click email.

Sales tax on orders in another currency

Orders paid in a market currency are now taxed. Before this, they were charged without tax.

Sales tax is now the Tax app

Sales tax now comes from the PlatformDTC Tax app in the App Store. Stores without it charge no tax.

Markets: sell in local currencies

Shoppers abroad see your prices and pay in their own currency. Your orders, payouts and reports stay in your store currency. Off until you turn it on.

Automatic sales tax at checkout

Charge sales tax automatically at checkout in the places you're registered. Off until you turn it on.

Buy and print shipping labels

Buy USPS, UPS and FedEx labels from the order, print them as 4×6 PDFs, and the tracking goes on the order by itself.

Plan prices and card rates are back to Basic $20 / Pro $200 / Scale $2,000

The pricing announced in v1.85 has been withdrawn. Plans and card rates are what they were before it.

Sign in without a password

PlatformDTC no longer uses passwords. Sign in with Google, or with a link and 6-digit code we email you.

Up to 10 stores per account

An account can now hold up to 10 stores.

Lower prices, one card rate, $1 a month for three months

Renewals charge on the same day every month

A subscription renewal is now charged on its renewal date, at the time of day the customer checked out — the same day every cycle, the way Stripe Billing and Recharge bill.

First renewal follows the plan

A new subscription's first renewal is now exactly one plan interval after checkout.

DTCPay: one-tap checkout for returning shoppers

DTCPay lets shoppers save their card, address and contact details once and check out in one tap on every PlatformDTC store that uses it.

Your agent can answer chargebacks

Your own AI agent can now prepare the evidence for a chargeback, and send it to the bank once you say yes.

A new look for the admin

PlatformDTC takes 0% of app revenue

App developers now keep all of their app revenue.

Your agent can manage subscriptions, refunds, fraud and chargebacks

Your own AI agent can now look after subscriptions, refunds, risky orders and chargebacks — and anything that moves money waits for your yes.

Your agent can answer support, fix tracking and handle returns

Your own AI agent can now work your Support inbox, check on parcels and handle returns.

Verified suppliers and supplier scorecards

Know which Supplier Network suppliers you can count on.

Choose your checkout fields

Choose which fields shoppers fill in at checkout, and stop asking for a state where the address has none.

Loyalty & Rewards

Reward your customers with points, VIP tiers and referrals, built into your store.

Move from Shopify

Move your store from Shopify: products, customers, order history, discount codes, redirects, pages and Recharge subscriptions.

Apps can plug into your AI assistant

The apps you install can now work through your AI assistant.

The Facebook Ads agent is back

Chat with the Facebook Ads agent in your dashboard to launch, check and pause your ads.

App Store: customer data requests, partner refunds, review guidelines

The App Store is ready for more developers: merchants can answer customer data requests, and developers can refund merchants.

Self-Driving Score counts automations

The Self-Driving Score now counts everything your team didn't have to do.

Review requests and review import

Ask buyers for reviews by email, and bring your reviews over from Judge.me, Yotpo, Loox or Shopify Product Reviews.

One skill and one address for your own agent

Your own agent now has one place to start: `platformdtc.com/SKILL.md`.

Monthly renewals on the same day; rules by payment method

Monthly subscriptions now renew on the same day each month, and automation rules can treat card and PayPal subscriptions differently.

Product photos load at the size they are shown

Product photos now download at the size they appear on screen, as AVIF or WebP, instead of the full original file.

Apps can switch the product gallery's photo

New for app developers

Fewer lost checkouts on phones and after a decline

Checkout now keeps phone shoppers on track to the card, offers PayPal after a card decline, and shows Link where Google Pay can't appear.

A cleaner, step-by-step checkout

Checkout now walks shoppers through numbered steps, with less on the page competing with the Pay button.

Cart guards, active product media, app blocks in groups

Let your app hold a product back from the cart until the shopper has finished personalising it, and draw your preview over the right photo.

Cart drawer uses your button colour; no free-shipping bar checkout can't honour

Your cart drawer's Checkout button is now your store's button colour, and the cart no longer promises free shipping your checkout doesn't give.

App updates without re-consent

Marketplace-style header, real policy pages

Give your store a marketplace-style header, and your policy pages now show your real policies.

Products API for apps: batch reads, filters, bulk variant updates

App Bridge on the CDN, faster app setup

Personalized product pages

Product reviews

Volume discounts

Delivery dates

Product add-ons

Install the CLI with one command

Line item properties for apps

The Supplier Network

Merchants can now sell their products wholesale to other merchants on PlatformDTC, and source products from each other.

See why subscribers left

Subscriptions → Home has a new card, "Why subscribers left", that splits every cancellation in the period by who ended the subscription.

Fewer good orders cancelled as Highest risk

Fewer genuine orders are ranked Highest risk and cancelled automatically: 3D Secure-verified payments never are, and a card from another country is no longer a warning.

Insufficient-funds retries now land on payday

With Smart AI retry, a renewal declined for insufficient funds is now retried on the customer's next likely payday instead of a fixed number of days later.

Connect all your inboxes to Support

Support now reads every mailbox your customers write to, and you answer all of them in one inbox.

Require 3D Secure on risky card payments

Checkout can now ask the card's bank to confirm the shopper when a payment looks like the ones that turn into fraud reports.

An order's risk level no longer changes when the bank reports it

The risk level on an order is PlatformDTC's own verdict, and it stays that way.

Apps can add scripts to your online store

Apps from the App Store can now load their own JavaScript on your live online store.

Brand traffic is measured for the store, not its parent domain

Every traffic figure in Market Intelligence now describes the storefront you are looking at.

Conversion rate counts online store purchases only

Your conversion rate now measures what your storefront earned.

Renewals charge the day after payday, in the customer's real time zone

Two corrections to when a renewal is presented to the bank.

Open a decline reason and see its trend

The Failure Reasons table on your subscriptions overview now opens.

Your checkout names your store, not your company

The checkout footer and your generated policies no longer publish your registered business name or your business address.

Your store policies, written for you

PlatformDTC now writes and publishes your store policies for you, and keeps them up to date.

Store policies and your business identity on checkout

Your checkout footer now shows your store policies and who is selling: your legal business name, country and support phone.

Build your theme with Claude Code, Codex or Cursor

Build and publish your storefront theme with the coding agent you already use — Claude Code, Codex, Cursor or any MCP client — against the same theme the dashboard editor opens.

Everything that happens in your store, live

The dashboard's Recent activity and the Activity page now show everything that happens in your store — what your agents, your team, your automations and your customers did — and update live.

Upsell funnels and Membership

Build post-purchase upsell funnels for subscription stores, and sell a paid membership billed as a subscription.

Declines retried by what the bank said

Declined renewals are now retried according to the response code the customer's bank sent: soft declines are retried later, vague refusals are retried once, and permanent declines are not retried at all.

Smarter recovery for failed subscription payments

Subscription renewals are now timed around your customers' paydays and local time, declined renewals are retried on a schedule matched to the decline, and a card that runs out of funds puts the subscription on hold instead of cancelling it.

Import a theme from Shopify

Bring a theme from your Shopify store into Themes 2: its templates, header, footer, theme settings and images come over as they are, as a new unpublished theme.

Navigation menus, pages and blog posts

Build your store's menus, write pages and publish blog posts from the dashboard, under Online Store.

A rebuilt Checkout Editor

The Checkout Editor has been rebuilt around a live preview of your checkout: pick a section or click the page itself to edit it, arrange blocks by dragging, and save to publish.

One fraud risk level on the order page and in the order list

The order list's Risk column, the Risk level filter and sort, and order exports now show the same risk level as the Fraud analysis card on the order page.

PlatformDTC POS

Sell in person with PlatformDTC POS: card payments on a countertop smart reader, cash with a cash drawer, and every sale in the same Orders and Customers as your online store.

PayPal subscription payments show what was bought

PayPal subscription renewals and subscription add-ons now list the products, shipping and discount in PayPal. Before, PayPal showed only the amount.

Visa Compelling Evidence 3.0: card payments carry what Visa needs to block friendly-fraud disputes and drop fraud reports from your monitoring ratio

Card payments on PlatformDTC Payments now record everything Visa's Compelling Evidence 3.0 (CE 3.0) rules match on, and automatic dispute responses include CE 3.0 evidence for eligible Visa fraud disputes.

the $2,000 plan is renamed Scale, and publishing no longer requires a plan

The \$2,000-a-month plan is now called Scale. Separately, a storefront no longer needs a plan to go live: publishing has been open to every store since September 1, 2026.

Orders is one screen — Disputes and Drafts are tabs of the order list, and every tab shows its count the same way

Disputes and Drafts are no longer separate screens. They are tabs in the same row as All Orders, Open, Fulfilled, Cancelled, Alert and Warning, with the same toolbar and table.

Every action on the order page now works — returns, printing, duplicate, notes, tags and messaging

The order page's actions are all live. Controls that looked clickable but did nothing now either do the job or are gone.

Dispute, payout and account fees at cost — itemised in Finance and deducted from your balance

PlatformDTC pays the payment processor's dispute, payout and account fees for your store. From September 11, 2026 they are recovered at cost, itemised in your dashboard, and deducted from your PlatformDTC Payments balance.

International and currency-conversion costs are now taken in each payment's fee

From 09:00 UTC on September 11, 2026, the card costs that depend on where a card was issued are priced into the payment itself.

Support shows the photos your customers send, and lets you send them back

Attachments arrived in the support inbox — in both directions.

Your dashboard now says when your store has no way to pay you

A store with no payment account is told so, on every page, until it has one.

Public beta — sign-up is open to anyone

Anyone can now create an account and build a real store.

Checkout now runs on platformdtc.com

Your checkout has moved off a separate address and onto the main one.

Removing a domain now frees its email too

A domain you remove is now genuinely free — including the email on it.

Every parcel tracked, and told to you when it stops moving

What Meta claims, and what the data can stand behind

Disputes answer themselves

Traffic & Behaviour report

Analytics has a sixth report, and it is the first one that is not about orders.

Primary domain and redirects

Public status page

Import a product from a Shopify link

Products on the agent surface

Commerce resource APIs

Fulfillment API

Agent Gateway