NewPlatformDTC is in public betaPlatformDTC is in public beta — sign up and finish with a real store, no waitlist.Read the announcement →
← Changelog

v1.99

Monthly growth goal and the real cost of a new customer

Know whether this month is on track, and what a new customer really costs.

  • Growth this month. A Dashboard card comparing sales so far with the same days last month, where this pace ends the month, and the last six months of growth. See Growth goal and real cost per new customer.
  • Monthly growth goal. We suggest 30% a month; set your own on the card. From day 20 you get one email and a bell notification if the month is heading below it.
  • Real cost per new customer. All ad spend divided by first-time buyers, this month and last, next to what Facebook says a sale costs.
  • Plain words. "NCPA" on Analytics is now Cost to get a new customer.
For developers
  • GET/PUT /api/v1/dashboard/v3/store/{store_id}/growth-goal, GET /api/v1/dashboard/v3/store/{store_id}/acquisition-cost. Notification event store.growth_goal_behind. The always-zero monthlyGoal / progressPercentage fields are removed from the dashboard response.