Why subscribers stay, and why they leave

• One page, in sections. Summary, Growth, Keeping subscribers, What subscribers do, Saves, Payments, Coming up and Profit, with a bar to jump between them. Every number is explained in Subscription metrics, explained.
• Keeping subscribers. Subscribers who left before their first renewal or within 24 hours, revenue churn, how many reach their 2nd, 3rd, 4th, 6th and 12th order, sign-up groups by month (still subscribed, revenue kept and value per subscriber), churn by plan and by delivery frequency, and how many cancelled subscribers come back.
• What subscribers do. Skips, pauses, swaps, frequency changes, add-ons and more, split by the customer, you and your agent. Automatic changes never count. See how pauses end, the skip rate, and warning signs: actions after which subscribers are more likely to cancel.
• Saves that held. Your cancel flow's save rate, how many saved subscribers were still active 30 days later, and cancellations by where they came from.
• Payments. Cards that expire before the next charge, the renewal rate, and subscriptions stuck in payment recovery for more than 21 days.
• Coming up. The money you can expect from renewals in the next 30 days, based on how your renewals were paid over the last 90 days.
• One churn everywhere. Churn is subscribers who cancelled ÷ subscribers active when the period started, on every screen.

New for agents

• dtc_metrics_query has a new report, subscription_behavior: what subscribers do, warning signs, saves that held, cancellations by source, cards expiring, renewal rate and subscriptions stuck in recovery. subscription_growth and subscription_renewals_forecast carry the new numbers, and every subscription report now describes what it really returns.