
DTC Subscription Based Ecommerce
Master subscription based ecommerce with models, retention mechanics, billing orchestration, and compliance strategies for modern DTC brands.
Read postProduct updates and engineering notes from the team building agent-native commerce.

Master subscription based ecommerce with models, retention mechanics, billing orchestration, and compliance strategies for modern DTC brands.
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Master DTC pricing and plans. Learn to structure tiers, calculate total cost of ownership, and design transparent pricing pages that convert enterprise buyers.
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Compare the best ecommerce platform for wholesalers. Evaluate B2B features like tiered pricing, invoicing, and unified catalogs to choose the right fit.
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Master the commerce cart API with practical best practices for DTC brands. Learn operations, idempotency, and checkout handoff strategies.
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A practical ecommerce platform migration playbook covering catalog import, parallel running, cutover, and how to protect revenue during a platform switch.
Read postLearn how B2B ecommerce solutions handle complex orders, custom pricing, and invoicing. Discover the platform features and workflows your wholesale buyers
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Learn how a POS system cashier works end to end: payment and refund workflows, receipt and inventory sync, and how POS fits into unified commerce.
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Learn what a unified commerce platform is, the benefits for DTC brands, and what to consider before adopting one for your online, retail, and B2B sales.
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Discover what is agentic commerce and how AI agents execute purchases. Learn the benefits, risks, and essential controls DTC brands need to succeed.
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The admin keeps its layout but speaks a new visual language. The solid top bar is gone: your store, search and account float as three glass islands that pages scroll under, on phones too. Every list now shows a status as a coloured dot with one meaning per colour, and empty values show nothing. Here is what changed, the setting we removed, and the four things that broke while we built it in public.
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Complete Commerce Layer API reference for DTC stacks. Covers architecture, metrics, unified orders, security, performance, and integration workflows.
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Discover how modern B2B commerce solutions unify wholesale workflows, integrate ERPs, and leverage AI to streamline complex invoicing and bulk orders.
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Complete POS integration API reference for DTC brands. Covers endpoints, payloads, idempotency, sync patterns, and PlatformDTC best practices
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What Is POS Integration. Learn what POS integration is, how it syncs inventory and payments across channels, and why omnichannel retailers rely
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Learn how to plan and build a custom ecommerce solution — requirements, architecture, APIs, and migration steps to launch without revenue disruption.
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Learn how a DTC payment system handles wallets, settlement, and reconciliation to speed checkout and simplify payouts for direct brands.
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Learn how to design a subscription service website that reduces churn and maximizes lifetime value with actionable strategies.
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Understand dtc payment dates with a clear breakdown of settlement timing, cutoff times, and how payment providers affect when funds actually arrive.
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Build and publish your storefront theme with the coding agent you already use. Connect over MCP, sign in and choose the store, and your agent edits the same theme the dashboard editor opens: template JSON, and custom React sections that appear in the section picker. Platform files are protected, every write is a version, theme check blocks placeholder content, and publishing waits for your approval.
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Sell a paid membership billed as a subscription. Member pricing and free shipping are enforced at checkout for signed-in members and shoppers who join in that checkout. Members get member-only and early-access products and see their real savings in the portal. Cancelling is done online, perks last to the end of the period, and a failed renewal gets a 7-day grace period.
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Show offers right after payment that a customer accepts without re-entering their payment details. Follow a declined offer with a downsell, target funnels by what was bought and who bought it, and A/B test them. Turn a one-time order into a subscription only with the customer’s explicit consent, offer an add-on in the pre-renewal email, and let subscribers change frequency or upgrade to prepaid in the portal.
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Sell in person without a second system. Take card payments on a paired countertop reader, cash with change and split tender, run a counted cash drawer, and send email or printed receipts. Every sale is an order in the same Orders list as your online store, tagged Point of Sale, against the same catalog and customers — at your plan’s card rate.
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Support now lives in the dashboard beside Customers. Connect the mailbox customers already write to — read-only, so an existing helpdesk keeps working — reply from that address with correct threading, and read the thread with the customer’s orders, lifetime spend, subscription and live tracking open beside it. An agent can draft the reply or send it, per action, off until you turn it on, and it refuses to answer what it has no facts for.
Read postWhen an order paid with PayPal gets a tracking number, PlatformDTC now sends the number and carrier to PayPal for you, usually within about 10 minutes. It is on by default for every store with PayPal connected, covers subscription renewals and the last 90 days of orders, and logs every send with a retry for failures.
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Anyone can sign up today and finish with a real store on a subdomain — default theme seeded, no sales call and no waitlist. Since September 1, publishing no longer waits for a plan; paid plans start at $20 a month, with the first month at $1. Here is what is covered, what checkout runs on, what each plan costs, and the one thing we are not claiming: our storefronts do not serve UCP or agentic-checkout endpoints, and our own study of 147 brands is how we know.
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We built a free checker that reads your page the way a crawler does, with no JavaScript. It passed a 113-character bot-challenge page as healthy before it was right. Here is what it measures and why the bugs matter.
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The number everyone repeats is that a quarter of ecommerce sites block major LLM crawlers. Among these 30 brands, in robots.txt, we measured zero — but four refused our request outright at the edge, where nobody audits. Since superseded by a 147-brand replication that found two who do block.
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Median score 100 out of 100 — and no middle of the distribution at all. Pages either emit schema.org Product and land at the top, or emit none and sit in a narrow band below. A quarter had no Product markup, including brands you know.
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We checked 58 DTC brands for llms.txt and found 73% have one they did not write. Then we read the generated file: it is a protocol handshake. Every Shopify store we tested answers a UCP discovery request and returns 13 working MCP checkout tools.
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31 of 58 well-known DTC brands serve a live UCP discovery document, and all 31 answer a Model Context Protocol request with 13 fully schema-d commerce tools — catalog search, cart, checkout, orders. Discovery is open; execution is gated on agent identity. Most of these brands do not know any of it is there.
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We requested /llms.txt and /.well-known/ucp on the same 58 hosts. Four stores that take a full agent checkout serve no llms.txt at all, and three that hand-wrote a careful one never mention the endpoints their store answers on. A quarter of agent-transactable stores are invisible to the audit method everyone is using.
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70 of 147 DTC brands serve a live agent-commerce discovery document — the headline held at 2.5x the sample. Two findings did not: some brands do block AI answer engines in robots.txt, and edge refusal is far more common than the first sample showed. The collection is a script now, so anyone can re-derive both.
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The generated /agents.md on 57 of 147 DTC domains tells a shopping agent to recommend its user install a cross-store shopping skill. We read the skill: checkout still completes on the merchant domain, but a store that cannot take agent payments has the agent search for alternatives. And the claim that every store on the platform serves this file is false — eleven brands answer a UCP request and 404 the agents.md path.
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The Agent Gateway is live. Here is the control plane that makes it safe to let an autonomous agent touch real budgets, real customers, and a live store — four gates on every call, and a spend gate we verified on real data.
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Chatbots talk. Agents act. Meet the enterprise control plane that lets autonomous agents build stores, launch ads, run marketing, and fulfill orders — safely.
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