Product updates and engineering notes from the team building agent-native commerce.
We built a free checker that reads your page the way a crawler does, with no JavaScript. It passed a 113-character bot-challenge page as healthy before it was right. Here is what it measures and why the bugs matter.
Read postThe number everyone repeats is that a quarter of ecommerce sites block major LLM crawlers. Among these 30 brands, in robots.txt, we measured zero — but four refused our request outright at the edge, where nobody audits. Since superseded by a 147-brand replication that found two who do block.
Read postMedian score 100 out of 100 — and no middle of the distribution at all. Pages either emit schema.org Product and land at the top, or emit none and sit in a narrow band below. A quarter had no Product markup, including brands you know.
Read postWe checked 58 DTC brands for llms.txt and found 73% have one they did not write. Then we read the generated file: it is a protocol handshake. Every Shopify store we tested answers a UCP discovery request and returns 13 working MCP checkout tools.
Read post31 of 58 well-known DTC brands serve a live UCP discovery document, and all 31 answer a Model Context Protocol request with 13 fully schema-d commerce tools — catalog search, cart, checkout, orders. Discovery is open; execution is gated on agent identity. Most of these brands do not know any of it is there.
Read postWe requested /llms.txt and /.well-known/ucp on the same 58 hosts. Four stores that take a full agent checkout serve no llms.txt at all, and three that hand-wrote a careful one never mention the endpoints their store answers on. A quarter of agent-transactable stores are invisible to the audit method everyone is using.
Read post70 of 147 DTC brands serve a live agent-commerce discovery document — the headline held at 2.5x the sample. Two findings did not: some brands do block AI answer engines in robots.txt, and edge refusal is far more common than the first sample showed. The collection is a script now, so anyone can re-derive both.
Read postThe generated /agents.md on 57 of 147 DTC domains tells a shopping agent to recommend its user install a cross-store shopping skill. We read the skill: checkout still completes on the merchant domain, but a store that cannot take agent payments has the agent search for alternatives. And the claim that every store on the platform serves this file is false — eleven brands answer a UCP request and 404 the agents.md path.
Read postThe Agent Gateway is live. Here is the control plane that makes it safe to let an autonomous agent touch real budgets, real customers, and a live store — four gates on every call, and a spend gate we verified on real data.
Read postChatbots talk. Agents act. Meet the enterprise control plane that lets autonomous agents build stores, launch ads, run marketing, and fulfill orders — safely.
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