Analytics and reporting

Know what every order actually earned

Revenue, COGS and fees resolved per order — so margin is a number you can act on, not one you reconstruct in a spreadsheet.
A chart with sales performance data that reads 'Sessions by device'.A chart with sales performance data that reads 'Customers over time'.A chart with sales performance data that reads 'Total sales'.A chart with sales performance data that reads 'Gross sales by country'.A chart with sales performance data that reads 'Sales by product name'.A chart with sales performance data that reads 'Gross sales by device'.A chart with sales performance data that reads 'Sessions by country'.A chart with sales performance data that reads 'Sessions over time'.
A chart with sales performance data that reads 'Sessions by device'.A chart with sales performance data that reads 'Customers over time'.A chart with sales performance data that reads 'Total sales'.A chart with sales performance data that reads 'Gross sales by country'.A chart with sales performance data that reads 'Sales by product name'.A chart with sales performance data that reads 'Gross sales by device'.A chart with sales performance data that reads 'Sessions by country'.A chart with sales performance data that reads 'Sessions over time'.
A chart with sales performance data that reads 'Sessions by device'.A chart with sales performance data that reads 'Customers over time'.A chart with sales performance data that reads 'Total sales'.A chart with sales performance data that reads 'Gross sales by country'.A chart with sales performance data that reads 'Sales by product name'.A chart with sales performance data that reads 'Gross sales by device'.A chart with sales performance data that reads 'Sessions by country'.A chart with sales performance data that reads 'Sessions over time'.
A chart with sales performance data that reads 'Sessions by device'.A chart with sales performance data that reads 'Customers over time'.A chart with sales performance data that reads 'Total sales'.A chart with sales performance data that reads 'Gross sales by country'.A chart with sales performance data that reads 'Sales by product name'.A chart with sales performance data that reads 'Gross sales by device'.A chart with sales performance data that reads 'Sessions by country'.A chart with sales performance data that reads 'Sessions over time'.

Fast, flexible, and relevant reporting

Pre-built reports for commerce

Access PlatformDTC-built reports that are designed for commerce insights. Immediately understand your store’s performance with no additional work required, so you can respond faster and make optimizations.
See reports

Check all of your essential analytics in one place

Collage with a piece of jewelry and a bar graph with gross sales by country, overlaid by a total sales line graph by month.

Sales

Know how much money your store is making.
Collage with a graph of online store conversion rate, overlaid with a piece of jewelry and an order pop-up that says “Thank you!”

Conversion rate

Understand what it takes for site visitors to become customers.
Collage with circle graph of sessions by device overlaid by a sessions by country bar graph, with small images of Canada, U.K., and U.S. flags.

Sessions

See the site traffic your store is getting, and where your visitors come from.
Go to your dashboard
A globe of the world, with arcing lines leading from a map point on Northeastern North America to unseen points on the opposite side; superimposed are charts tracking visitors right now, total sales, and top transactions.

Live view

Watch every sale roll in

Follow flash sales, Black Friday Cyber Monday (BFCM), and promotions in real time with dynamic metrics, geographical data, and rich visualizations.

Start measuring with PlatformDTC today

Try PlatformDTC for free, and explore all the tools and services you need to start, run, and grow your business.

Frequently asked questions

Why does channel ROAS never add up to actual revenue?
Because every platform marks its own homework. Meta and Google will each claim the same order under their own attribution model, so summing channel ROAS produces a figure that cannot be reconciled with the bank account. MER — total revenue over total ad spend — has no attribution in it at all, which is exactly why it is the number to defend a budget with.
What is the difference between attribution and incrementality?
Attribution assigns credit for conversions that happened; incrementality asks which of them were caused. A retargeting campaign shown to people already intending to buy can post excellent attributed ROAS while being close to entirely non-incremental. Only a holdout — geographic, audience or time-based — answers the second question, which is uncomfortable because it means deliberately not advertising to someone.
Why does our conversion rate look flat when things changed?
Blended metrics average populations that behave nothing alike. Retention frequently looks flat while each new cohort retains better and the mix shifts toward a cheaper channel that retains worse — two large opposing movements producing a straight line. Acting on the flat number means fixing a product that is improving and scaling a channel that is not.
Which metric should we not put on the dashboard?
Gross-revenue LTV and standalone AOV, both of which mislead more often than they help. Gross LTV ignores goods, fulfilment, processing and returns, so it justifies acquisition costs that lose money per customer. AOV rises when you discount to clear a free-shipping threshold while margin per order falls — read it beside contribution margin or not at all.

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