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← Changelog

v1.139

Pause ads when their page is down

If an ad's landing page breaks, PlatformDTC now pauses those ads within minutes, so you don't pay for clicks that go nowhere.

  • Pause ads when their page is down. A third switch on Marketing → Meta ads → Settings. Every 5 minutes it opens the page each running Facebook ad sends people to. A page that fails two checks in a row (no answer, a broken certificate, a server error, "page not found", or a closed store) gets its ads paused and you get an email. Pages that only block robots don't count. See Pause ads when their page is down.
  • Ads stay off until you say so. You get a second email when the page works again. Tap Turn back on next to the page to turn its ads back on.
  • Ask in plain words. Tell the Assistant or the Facebook Ads agent "every 5 minutes, if my ads' landing page is down, turn the ads off" and it turns this on for you. When you ask for something one of the ad automations already does, the Assistant now names it and offers to help instead of saying it can't.

New for agents

  • dtc_meta_get_page_guard, dtc_meta_set_page_guard and dtc_meta_resume_page_ads (GET / PUT /ads/meta/page-guard, POST /ads/meta/page-guard/resume). Turning it on happens at once. Turning it off or turning paused ads back on waits for the merchant's approval (job kinds ads.meta.page_guard_off and ads.meta.page_guard_resume).