Traffic & Behaviour report

Open it at Analytics → Reports → Traffic & Behaviour.

Every report until now answered a question about a purchase. This one answers the question underneath it: of everyone who arrived, how many got anywhere, and what stopped the rest. The on-site pixel has been recording that since it shipped — scroll depth, engaged time, rage and dead clicks, form abandonment, script errors, Core Web Vitals — and until now nothing read it back.

Added

• Traffic — sessions, visitors, pageviews, pages per session, bounce rate and returning-visit share.
• Engagement — average engaged time (which accrues only while the tab is visible and the visitor is actually doing something, so a tab left open all afternoon counts for nothing), scroll depth, how many readers reached the bottom of the page, and what share of sessions reached a checkout step.
• Friction — rage clicks, dead clicks, the share of sessions that hit a script error, frustrated sessions, and form abandonment. This is the part of the report that tells you where orders are being lost rather than that they were.
• Site Speed — Largest Contentful Paint, Interaction to Next Paint, Cumulative Layout Shift and Time to First Byte, each at the 75th percentile, measured on your real visitors' devices rather than in a lab.
• Same date filter and same previous-period comparison as every other report, so the numbers here line up with the ones next to them.

Changed

• A metric where a rise is bad now says so, and the dashboard colours it accordingly. Refunds, Returns, Disputes, Unsubscribes, Cancellations and Churn were all painted green when they grew. They are not.

Note on the numbers. Every tile in this report is marked best-effort. On-site telemetry is deliberately dropped rather than allowed to slow a page down, so these figures are right for spotting a change and wrong for reconciling against orders — use the Sales and Profit reports for anything that has to balance.