PlatformDTC Checkout

The best‑converting checkout with DTC Pay

A one-click checkout served from your own host, branded from your own settings, with the express wallets a shopper already has.

46ms

Median time to first byte1

180ms

Largest contentful
paint1

6

Express wallets
at checkout

Get started

1 Measured with Playwright over ten runs from a fresh browser context against a warm edge, August 2026. A permalink that misses the edge cache pays full origin cost, around a second.

Sell your way with PlatformDTC Checkout

Make checkout your own using customizable features that fit your unique business needs.

Custom content and fields demoProduct offers demo
Try customizing checkout
Store logoShopping bag
$249.83
Contact
Log in
Email address or phone number

Email me with news and offers

Delivery
Country/Region
United States
Dropdown icon
First name (optional)
William
Last name
Johnson
Address
1234 Elm Avenue
Apartment, suite, etc. (optional)
City
Seattle
State
WA
Dropdown icon
ZIP code
98101
Shipping method
Standard shipping3 to 7 business days
$8.62
Priority shipping2 to 4 business days
$11.58
Payment
All transactions are secure and encrypted
Credit or debit card
Card number
Expiration date (MM/YY)
Security code
Name on card
Checkbox icon

Shipping address same as billing address

PayPal
Paypal icon
Remember me

Save my information for a faster checkout

Order summary
White kitchen chair thumbnail
2
White kitchen chair

Curved seat with beech wood legs

$80.00
Side tables thumbnail
1
Side tables

Brown wooden side tables

$150.00
Subtotal
$230.00
Shipping
$8.62
Estimated taxes
$11.21
Total
$249.83
Pay now
Return policy
Privacy policy

Sell more. Sell faster.
PlatformDTC Checkout + express wallets

Recognise a returning customer by their email or device, so they can pay with one tap.

One tap

Apple Pay on iOS, Google Pay elsewhere and PayPal alongside both — offered on the product page, not just at checkout.

No third-party host

Checkout is served from the store’s own domain, so the shopper never crosses onto a third party between the cart and the confirmation.

Wallets and cards

Apple Pay and Google Pay, PayPal once it is connected, and Klarna where the store qualifies, plus every card your account accepts.
Learn more about express checkout 

Get the perfect checkout for your brand with advanced customizations

Customise your checkout—and its express wallets—with apps and branding tools, without sacrificing security or performance.

Apps for every checkout

Install an app to extend the checkout, or build your own — it installs through OAuth and acts on the store with a scoped token you can revoke.

Custom content

Add a banner or a message to the checkout — a shipping note, a warning, a disclaimer.

Product offers

Offer a one-click upsell after the order is placed, on the merchant’s own thank-you page.

Express your brand

The checkout editor sets logo, colour, typography and radius, and the chrome derives from your background so the whole page stays coherent. The same values are readable and writable over the API.

Developer platform

Build on PlatformDTC Checkout

Apps act on a merchant’s store through the Agent Gateway — the same scoped, idempotent, job-aware API our own agents use.

Install through OAuth

A merchant installs your app and PlatformDTC mints a scopedsq_agt_* token bound to that store. Scopes, jobs, idempotency and webhooks behave exactly as they do for agents, because it is the same credential.

Distribute on your terms

Today you ship an API app by custom distribution: share an install link with the merchants you onboard, and it is live for them immediately.

Reviewed, versioned, revocable

Every app version passes review before a merchant can install it, versions supersede rather than overwrite, and a merchant can revoke the token from their dashboard at any time.

Read the partner docs

PlatformDTC Checkout features

Quick visual customizations

Set the colour scheme, typography and logo, and the rest of the page chrome derives from them.

Advanced visual customizations

Go past the presets: set the radius, spacing and typography scale, and the values are readable and writable over the API.

Add functionality with apps

Add post-purchase pages, tracking pixels and more through apps a merchant installs — and can revoke — themselves.

Express checkouts

Let a returning shopper pay in one tap with Apple Pay, Google Pay or PayPal, or pay later with Klarna where the store qualifies.

Flexible shipping options

Offer the shipping methods and rates you set, priced by the destination the shopper enters.

In-store pickup

Give shoppers another way to quickly get their purchase with in-store pickup.

More ways to pay

Take every card your payments account accepts, alongside the express wallets and your own discount codes.

Pay in installments

Let shoppers split the cost with Klarna or Afterpay, offered when the shopper’s country and cart make them eligible.

Sell on subscription

Sell the same catalogue as a recurring plan, with the billing, retries and cancellation handling already built in.

Safe, secure, trusted

Card details go straight to the payment provider’s hosted fields and never touch a PlatformDTC server.

Always mobile-first

PlatformDTC Checkout is a fully responsive, mobile-first experience, so shoppers can buy on any device.

Text messaging consent

Boost repeat purchases by collecting marketing consent, so you can stay in touch with your customers.

Turn data into action

Meta Pixel and Google Analytics fire from checkout on your own store’s configuration, so attribution stays yours.

PlatformDTC

Ready to get started?

Build your store for free

One plan: $1,999/month per store

Usage credits included every month

You agree to receive PlatformDTC marketing emails.

Frequently asked questions

What is the single biggest cause of cart abandonment?
Unexpected costs appearing at checkout, cited by 39% of shoppers — shipping, tax or fees that were not visible when they decided to buy. It is also the most fixable, because it is a disclosure-timing problem rather than a pricing one: costs that are knowable earlier should be shown earlier.
Why is mobile abandonment so much higher?
Mobile abandons at 75.50%, about 6.5 points above tablets, and the attributed causes are fragmented flows and form complexity. Field count and flow length cost disproportionately on a small screen with an on-screen keyboard, which is why accelerated checkout for returning customers outperforms incremental layout work — it bypasses the problem rather than optimising around it.
What is a realistic conversion rate to aim for?
Compare within your category, because industry is the largest variable by far. Food and beverage converts at 4.5–6.1% while luxury and jewellery runs 0.87–1.46%. On Shopify the average is 1.4%, with 3.2% placing a store in the top 20%. Consideration length explains most of the spread.
Why is my conversion rate falling while revenue grows?
Almost always traffic mix rather than anything broken. Scaling paid acquisition brings visitors in earlier in their consideration, which lowers the ratio while raising absolute orders. Segment conversion by channel before concluding the checkout needs work.

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