v1.20
the $2,000 plan is renamed Scale, and publishing no longer requires a plan
The \$2,000-a-month plan is now called Scale. Separately, a storefront no longer needs a plan to go live: publishing has been open to every store since September 1, 2026.
Changed
- Enterprise is now Scale. Same plan, same $2,000 a month per store, same card rate (3.4% + 30¢ on domestic cards). Only the name changed. Earlier entries in this changelog that mention the Enterprise plan mean this plan.
- Publishing no longer requires a plan (since September 1, 2026). This reverses Build free, pay to publish from v1.13. Once an account's email address is confirmed, its store's default theme goes live on its PlatformDTC address, and every later publish goes through without a plan check.
Unchanged
- Prices and billing. Basic $20, Pro $200 and Scale $2,000 a month per store, billed monthly. The $1 first month still applies once per account, to the first plan you start. There is still no free plan and no free trial.
- Subscriptions on the $2,000 plan. They are not moved, repriced or re-billed. The plan's
identifier is still
enterprise; only its displayed name changed. - The one-time $100,000 AI credit is still granted when a new account confirms its email.
- Storefronts that are already live stay live.