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Clothing, shoes and accessories · Merchant category codes

What is MCC 5661 (Shoe Stores)?

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MCC 5661 (Shoe Stores) is the merchant category code for stores that sell men's, women's or children's footwear, including athletic footwear, and accessories. Visa's own worked example is an online store selling shoes and luggage: shoes are most of its sales, so it uses 5661 for the whole site. It is not on Visa's high-integrity risk list, and Stripe does not restrict it.

Visa name
Shoe Stores
Stripe name
Shoe Stores
Restricted by Stripe
No
Visa high-integrity risk
No
Visa 3D Secure rule for online sales
No rule tied to this code
In PlatformDTC's Industry picker
Yes, under "Retail"
Typical products
Footwear stores, Athletic shoe stores, Boot shops

What PlatformDTC does

PlatformDTC's payments setup lists 5661 in its Industry picker as "Shoe stores" under "Retail"; typing 5661 in the search box finds it. The choice is sent to Stripe as the category code of the store's own payments account and can be changed later under Settings, Payments, Professional details, subject to Stripe's check.

What sells under MCC 5661

Visa uses 5661 for stores that sell men's, women's or children's footwear, including athletic footwear, and accessories.

Visa's own worked example is an online store selling shoes and luggage: shoes are most of its sales, so it uses 5661 for the whole site.

  • Footwear stores
  • Athletic shoe stores
  • Boot shops

Codes it is confused with

Choose the code for the line of business that makes up most of your sales. Visa also allows a separate code for each line of business.

CodeNameUse it instead when
5948Luggage and Leather Goods StoresMost sales are luggage or leather goods
5655Sports and Riding Apparel StoresMost sales are activewear rather than shoes
Codes close to 5661 and when to use them instead

Risk, 3D Secure and Stripe rules

5661 is not on Visa's high-integrity risk list, so no extra Visa registration is tied to the code itself.

Stripe's list of supported codes does not mark it restricted, so a Stripe account can use it without asking Stripe first.

Frequently asked questions

Is MCC 5661 high risk?
No. 5661 is not on Visa's high-integrity risk list. Stripe does not mark it restricted.
Can a PlatformDTC store use MCC 5661?
Yes. It is in the Industry picker of PlatformDTC's payments setup under "Retail", and typing 5661 in the search finds it. PlatformDTC sends the choice to Stripe for the store's own payments account.

Sources

Related

Payments library