Clothing, shoes and accessories · Merchant category codes
What is MCC 5655 (Sports and Riding Apparel Stores)?
Checked
MCC 5655 (Sports and Riding Apparel Stores) is the merchant category code for stores that sell athletic, sports and riding apparel and active wear. An activewear or gym-wear brand fits here. If most sales are equipment rather than clothing, use 5941 Sporting Goods; if most are trainers, use 5661 Shoe Stores. It is not on Visa's high-integrity risk list, and Stripe does not restrict it.
- Visa name
- Sports and Riding Apparel Stores
- Stripe name
- Sports and Riding Apparel Stores
- Restricted by Stripe
- No
- Visa high-integrity risk
- No
- Visa 3D Secure rule for online sales
- No rule tied to this code
- In PlatformDTC's Industry picker
- No
- Typical products
- Activewear, Athletic apparel, Equestrian clothing
What PlatformDTC does
PlatformDTC's Industry picker does not offer 5655, so a store cannot choose it during payments setup; the closest choices there are 5661 ("Shoe stores") and 5699 ("Miscellaneous apparel and accessory shops"). Stripe reviews each account's category and can move a store to 5655 itself, and Stripe's documentation says the platform cannot then change it back.
What sells under MCC 5655
Visa uses 5655 for stores that sell athletic, sports and riding apparel and active wear.
An activewear or gym-wear brand fits here. If most sales are equipment rather than clothing, use 5941 Sporting Goods; if most are trainers, use 5661 Shoe Stores.
- Activewear
- Athletic apparel
- Equestrian clothing
Codes it is confused with
Choose the code for the line of business that makes up most of your sales. Visa also allows a separate code for each line of business.
| Code | Name | Use it instead when |
|---|---|---|
| 5941 | Sporting Goods Stores | Most sales are sports equipment |
| 5661 | Shoe Stores | Most sales are footwear |
| 5699 | Miscellaneous Apparel and Accessory Shops | You sell another specialised apparel line |
Risk, 3D Secure and Stripe rules
5655 is not on Visa's high-integrity risk list, so no extra Visa registration is tied to the code itself.
Stripe's list of supported codes does not mark it restricted, so a Stripe account can use it without asking Stripe first.
Frequently asked questions
- Is MCC 5655 high risk?
- No. 5655 is not on Visa's high-integrity risk list. Stripe does not mark it restricted.
- Can a PlatformDTC store use MCC 5655?
- Not by picking it: PlatformDTC's Industry picker does not offer 5655. Stripe can still assign it after reviewing the account.
Sources
Related
- 5661 — Stores selling footwear for men, women or children, including athletic shoes.
- 5699 — Specialised apparel and accessory lines no other clothing code covers.
- 5698 — Wigs, toupees, hair pieces and hair extensions.
- 5948 — Luggage, briefcases, backpacks, wallets, purses, gloves and other leather goods.
- 5944 — Fine jewelry, watches, clocks and silverware, including jewelry repair.
- 5931 — Secondhand, vintage, thrift and consignment goods.