Clothing, shoes and accessories · Merchant category codes
What is MCC 5691 (Men's and Women's Clothing Stores)?
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MCC 5691 (Men's and Women's Clothing Stores) is the merchant category code for stores that sell men's and women's clothing and accessories but not infants' or children's clothing. It is the usual code for an adult fashion store. If children's clothing is a real part of the range, Visa points to 5651 Family Clothing Stores instead. Visa requires 3D Secure on its online sales for merchants located in Hong Kong and Macau.
- Visa name
- Men's and Women's Clothing Stores
- Stripe name
- Mens, Womens Clothing Stores
- Restricted by Stripe
- No
- Visa high-integrity risk
- No
- Visa 3D Secure rule for online sales
- Required for merchants located in Hong Kong and Macau
- In PlatformDTC's Industry picker
- Yes, under "Retail"
- Typical products
- Men's clothing, Women's clothing, Clothing accessories
What PlatformDTC does
PlatformDTC's payments setup lists 5691 in its Industry picker as "Clothing stores" under "Retail", and it is one of the popular choices shown first; typing 5691 in the search box finds it. The choice is sent to Stripe as the category code of the store's own payments account and can be changed later under Settings, Payments, Professional details, subject to Stripe's check. Picking it shows a note that it is for clothing only and that supplement, food or wellness sellers should pick 5499 instead.
What sells under MCC 5691
Visa uses 5691 for stores that sell men's and women's clothing and accessories but not infants' or children's clothing.
It is the usual code for an adult fashion store. If children's clothing is a real part of the range, Visa points to 5651 Family Clothing Stores instead.
- Men's clothing
- Women's clothing
- Clothing accessories
Codes it is confused with
Choose the code for the line of business that makes up most of your sales. Visa also allows a separate code for each line of business.
| Code | Name | Use it instead when |
|---|---|---|
| 5651 | Family Clothing Stores | You also sell children's clothing as part of a general range |
| 5621 | Women's Ready-To-Wear Stores | You sell only women's clothing |
| 5611 | Men's and Boys' Clothing and Accessories Stores | You sell only men's and boys' clothing |
| 5699 | Miscellaneous Apparel and Accessory Shops | You sell one specialised line, such as T-shirts or swimwear |
Risk, 3D Secure and Stripe rules
5691 is not on Visa's high-integrity risk list, so no extra Visa registration is tied to the code itself.
Stripe's list of supported codes does not mark it restricted, so a Stripe account can use it without asking Stripe first.
Visa's rules require acquirers to process online sales under 5691 with Visa Secure (3D Secure) for merchants located in Hong Kong and Macau. Elsewhere, 3D Secure for this code follows the general rules of the merchant's country and the issuer's request.
Frequently asked questions
- Is MCC 5691 high risk?
- No. 5691 is not on Visa's high-integrity risk list. Stripe does not mark it restricted. Visa does require 3D Secure on online 5691 sales for merchants located in Hong Kong and Macau.
- Can a PlatformDTC store use MCC 5691?
- Yes. It is in the Industry picker of PlatformDTC's payments setup under "Retail", and typing 5691 in the search finds it. PlatformDTC sends the choice to Stripe for the store's own payments account.
- Can a supplement or wellness brand use MCC 5691?
- No. 5691 describes clothing sellers. Visa's manual lists health food and vitamin stores under 5499 Miscellaneous Food Stores, and Visa retains the right to require a corrected code when an MCC does not describe the business.
Sources
Related
- 5651 — Clothing for men, women and children without focusing on one group.
- 5621 — Stores selling a general line of women's ready-to-wear clothing.
- 5611 — Stores selling ready-to-wear clothing and accessories for men and boys.
- 5699 — Specialised apparel and accessory lines no other clothing code covers.
- 5631 — Handbags, hats, costume jewelry, scarves, belts, lingerie and hosiery for women.
- 5641 — Stores selling clothing and accessories for children and babies.
- 5655 — Stores selling athletic wear, sports clothing and riding apparel.