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Clothing, shoes and accessories · Merchant category codes

What is MCC 5944 (Jewelry, Watches, Clocks and Silverware Stores)?

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MCC 5944 (Jewelry Stores, Watches, Clocks, and Silverware Stores) is the merchant category code for stores that sell fine jewelry, watches, clocks and sterling or silver-plated flatware, and may repair fine jewelry. Use it for fine jewelry and watches. Costume jewelry sold as a women's accessory fits 5631, and wholesale jewelry sold to businesses fits 5094. It is not on Visa's high-integrity risk list, and Stripe does not restrict it.

Visa name
Jewelry Stores, Watches, Clocks, and Silverware Stores
Stripe name
Jewelry Stores, Watches, Clocks, and Silverware Stores
Restricted by Stripe
No
Visa high-integrity risk
No
Visa 3D Secure rule for online sales
No rule tied to this code
In PlatformDTC's Industry picker
Yes, under "Retail"
Typical products
Fine jewelry, Diamond stores, Watches, Silverware

What PlatformDTC does

PlatformDTC's payments setup lists 5944 in its Industry picker as "Jewelry, watch, and clock stores" under "Retail"; typing 5944 in the search box finds it. The choice is sent to Stripe as the category code of the store's own payments account and can be changed later under Settings, Payments, Professional details, subject to Stripe's check.

What sells under MCC 5944

Visa uses 5944 for stores that sell fine jewelry, watches, clocks and sterling or silver-plated flatware, and may repair fine jewelry.

Use it for fine jewelry and watches. Costume jewelry sold as a women's accessory fits 5631, and wholesale jewelry sold to businesses fits 5094.

  • Fine jewelry
  • Diamond stores
  • Watches
  • Silverware

Codes it is confused with

Choose the code for the line of business that makes up most of your sales. Visa also allows a separate code for each line of business.

CodeNameUse it instead when
5631Women's Accessory and Specialty ShopsYou sell costume jewelry as an accessory
5094Precious Stones and Metals, Watches and JewelryYou sell wholesale to other businesses
5947Gift, Card, Novelty and Souvenir ShopsJewelry is part of a gift and novelty range
Codes close to 5944 and when to use them instead

Risk, 3D Secure and Stripe rules

5944 is not on Visa's high-integrity risk list, so no extra Visa registration is tied to the code itself.

Stripe's list of supported codes does not mark it restricted, so a Stripe account can use it without asking Stripe first.

Frequently asked questions

Is MCC 5944 high risk?
No. 5944 is not on Visa's high-integrity risk list. Stripe does not mark it restricted.
Can a PlatformDTC store use MCC 5944?
Yes. It is in the Industry picker of PlatformDTC's payments setup under "Retail", and typing 5944 in the search finds it. PlatformDTC sends the choice to Stripe for the store's own payments account.

Sources

Related

Payments library