Clothing, shoes and accessories · Merchant category codes
What is MCC 5698 (Wig and Toupee Stores)?
Checked
MCC 5698 (Wig and Toupee Stores) is the merchant category code for stores that sell wigs, toupees, hair pieces and hair extensions, or provide hair weaving. A hair extension or wig brand fits here. Salons that cut and style hair use 7230 Beauty and Barber Shops. It is not on Visa's high-integrity risk list, and Stripe does not restrict it.
- Visa name
- Wig and Toupee Stores
- Stripe name
- Wig and Toupee Stores
- Restricted by Stripe
- No
- Visa high-integrity risk
- No
- Visa 3D Secure rule for online sales
- No rule tied to this code
- In PlatformDTC's Industry picker
- No
- Typical products
- Wigs, Hair extensions, Toupees and hair pieces
What PlatformDTC does
PlatformDTC's Industry picker does not offer 5698, so a store cannot choose it during payments setup; the closest choices there are 7230 ("Beauty and barber shops"), 5977 ("Cosmetic stores") and 5999 ("Miscellaneous and specialty retail"). Stripe reviews each account's category and can move a store to 5698 itself, and Stripe's documentation says the platform cannot then change it back.
What sells under MCC 5698
Visa uses 5698 for stores that sell wigs, toupees, hair pieces and hair extensions, or provide hair weaving.
A hair extension or wig brand fits here. Salons that cut and style hair use 7230 Beauty and Barber Shops.
- Wigs
- Hair extensions
- Toupees and hair pieces
Codes it is confused with
Choose the code for the line of business that makes up most of your sales. Visa also allows a separate code for each line of business.
| Code | Name | Use it instead when |
|---|---|---|
| 7230 | Beauty and Barber Shops | You mainly provide hair services in a salon |
| 5977 | Cosmetic Stores | You mainly sell cosmetics |
| 5999 | Miscellaneous and Specialty Retail Shops | Hair products are a small part of a mixed range |
Risk, 3D Secure and Stripe rules
5698 is not on Visa's high-integrity risk list, so no extra Visa registration is tied to the code itself.
Stripe's list of supported codes does not mark it restricted, so a Stripe account can use it without asking Stripe first.
Frequently asked questions
- Is MCC 5698 high risk?
- No. 5698 is not on Visa's high-integrity risk list. Stripe does not mark it restricted.
- Can a PlatformDTC store use MCC 5698?
- Not by picking it: PlatformDTC's Industry picker does not offer 5698. Stripe can still assign it after reviewing the account.
Sources
Related
- 5948 — Luggage, briefcases, backpacks, wallets, purses, gloves and other leather goods.
- 5944 — Fine jewelry, watches, clocks and silverware, including jewelry repair.
- 5931 — Secondhand, vintage, thrift and consignment goods.
- 5691 — Stores selling men's and women's clothing, but not children's wear.
- 5651 — Clothing for men, women and children without focusing on one group.
- 5621 — Stores selling a general line of women's ready-to-wear clothing.