Clothing, shoes and accessories · Merchant category codes
What is MCC 5651 (Family Clothing Stores)?
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MCC 5651 (Family Clothing Stores) is the merchant category code for stores that sell general lines of men's, women's and children's clothing and accessories without specialising in one gender or age group. Choose it when children's wear sits next to adult wear in the same range. A store that sells only adult clothing fits 5691 better. It is not on Visa's high-integrity risk list, and Stripe does not restrict it.
- Visa name
- Family Clothing Stores
- Stripe name
- Family Clothing Stores
- Restricted by Stripe
- No
- Visa high-integrity risk
- No
- Visa 3D Secure rule for online sales
- No rule tied to this code
- In PlatformDTC's Industry picker
- Yes, under "Retail"
- Typical products
- Family clothing, Jeans and denim stores, Clothing for all ages
What PlatformDTC does
PlatformDTC's payments setup lists 5651 in its Industry picker as "Family clothing stores" under "Retail"; typing 5651 in the search box finds it. The choice is sent to Stripe as the category code of the store's own payments account and can be changed later under Settings, Payments, Professional details, subject to Stripe's check.
What sells under MCC 5651
Visa uses 5651 for stores that sell general lines of men's, women's and children's clothing and accessories without specialising in one gender or age group.
Choose it when children's wear sits next to adult wear in the same range. A store that sells only adult clothing fits 5691 better.
- Family clothing
- Jeans and denim stores
- Clothing for all ages
Codes it is confused with
Choose the code for the line of business that makes up most of your sales. Visa also allows a separate code for each line of business.
| Code | Name | Use it instead when |
|---|---|---|
| 5691 | Men's and Women's Clothing Stores | You do not sell children's clothing |
| 5641 | Children's and Infants' Wear Stores | You sell only children's and infants' clothing |
| 5655 | Sports and Riding Apparel Stores | Most sales are athletic or riding wear |
Risk, 3D Secure and Stripe rules
5651 is not on Visa's high-integrity risk list, so no extra Visa registration is tied to the code itself.
Stripe's list of supported codes does not mark it restricted, so a Stripe account can use it without asking Stripe first.
Frequently asked questions
- Is MCC 5651 high risk?
- No. 5651 is not on Visa's high-integrity risk list. Stripe does not mark it restricted.
- Can a PlatformDTC store use MCC 5651?
- Yes. It is in the Industry picker of PlatformDTC's payments setup under "Retail", and typing 5651 in the search finds it. PlatformDTC sends the choice to Stripe for the store's own payments account.
Sources
Related
- 5691 — Stores selling men's and women's clothing, but not children's wear.
- 5641 — Stores selling clothing and accessories for children and babies.
- 5655 — Stores selling athletic wear, sports clothing and riding apparel.
- 5621 — Stores selling a general line of women's ready-to-wear clothing.
- 5611 — Stores selling ready-to-wear clothing and accessories for men and boys.
- 5631 — Handbags, hats, costume jewelry, scarves, belts, lingerie and hosiery for women.
- 5661 — Stores selling footwear for men, women or children, including athletic shoes.