General and specialty retail · Merchant category codes
What is MCC 5310 (Discount Stores)?
Checked
MCC 5310 (Discount Stores) is the merchant category code for stores that sell a general line of merchandise at a discounted rate. Use it for a general store whose model is discount pricing. It is not on Visa's high-integrity risk list, and Stripe does not restrict it.
- Visa name
- Discount Stores
- Stripe name
- Discount Stores
- Restricted by Stripe
- No
- Visa high-integrity risk
- No
- Visa 3D Secure rule for online sales
- No rule tied to this code
- In PlatformDTC's Industry picker
- No
- Typical products
- Discount stores
What PlatformDTC does
PlatformDTC's Industry picker does not offer 5310, so a store cannot choose it during payments setup; the closest choices there are 5331 ("Variety stores"). Stripe reviews each account's category and can move a store to 5310 itself, and Stripe's documentation says the platform cannot then change it back.
What sells under MCC 5310
Visa uses 5310 for stores that sell a general line of merchandise at a discounted rate.
Use it for a general store whose model is discount pricing.
- Discount stores
Codes it is confused with
Choose the code for the line of business that makes up most of your sales. Visa also allows a separate code for each line of business.
| Code | Name | Use it instead when |
|---|---|---|
| 5331 | Variety Stores | You sell a limited lower-priced range on a small scale |
| 5300 | Wholesale Clubs | You sell in bulk, warehouse style |
Risk, 3D Secure and Stripe rules
5310 is not on Visa's high-integrity risk list, so no extra Visa registration is tied to the code itself.
Stripe's list of supported codes does not mark it restricted, so a Stripe account can use it without asking Stripe first.
Frequently asked questions
- Is MCC 5310 high risk?
- No. 5310 is not on Visa's high-integrity risk list. Stripe does not mark it restricted.
- Can a PlatformDTC store use MCC 5310?
- Not by picking it: PlatformDTC's Industry picker does not offer 5310. Stripe can still assign it after reviewing the account.
Sources
Related
- 5331 — A limited range of various lower-priced products.
- 5300 — Warehouse-style stores selling a full range of goods, often in bulk.
- 5399 — A general line of goods, like a smaller department store.
- 5262 — Registered online marketplaces bringing many retailers under one brand.
- 5309 — Gift and import items typically exempt from customs fees.
- 5995 — Pets, pet food and pet supplies.