Subscriptions
Replenishment subscription
A replenishment subscription delivers the same consumable product on a repeating schedule matched to how quickly the customer uses it.
It retains structurally better than curated or discovery subscriptions because its value proposition is convenience, which does not decay, rather than novelty, which does. Supplements and consumables run 5–8% monthly churn against 10–15% for general subscription boxes.
The decisive variable is cadence accuracy. A delivery that arrives before the last one is finished creates stockpiling and then cancellation, which is why skip is a retention feature rather than a leak.
In depth: DTC subscription churn benchmarks