Segmentation

Know your audience to grow it

Discover powerful insights about your customers by creating unique segments, then reach out with personalized campaigns to drive sales.

Don’t have a PlatformDTC store? Get started with a First month for $1.

Own your customer data

Endless possibilities

With an unlimited number of customers and a growing collection of templates, there's no end to how you can group your customers.

Dynamically updated

Segments automatically update as you add new customers and as their information changes over time.

Start segmenting faster

Create segments in just two clicks with easy-to-use templates. Explore our growing collection, and discover new ways to think about your customers.

Reconnect with repeat buyers

Send email and SMS campaigns to customers who used to be highly engaged, so they discover something new and buy again.

Convert abandoned checkouts

Automate interactions for customers who saved items in a cart and didn't check out to remind them to buy.
Try templates

Engage exactly the right customer

Build segments as targeted as your marketing plans with filters based on your customers’ demographic and behavioral data.

Target specific locations

Segment by customers in a specific country, state or province, or general location.
The Segments screen in the PlatformDTC admin, with segment search and a Create segment button.

Resources to segment more strategically

DTC Agents

Create customer segments with AI using natural language.

Learn More

Make your data work harder and your marketing smarter with customer segmentation.

Don’t have a PlatformDTC store? Start for free. Your first month is $1.