PlatformDTC Forms

Grow your list.
Drive more sales.

Attract, acquire, and convert new customers with PlatformDTC Forms, a free lead capture solution.

Dont have a PlatformDTC store? Get started with a 3-day free trial.

An example of the PlatformDTC Forms product where a red form teaser shows up on the bottom right corner of the website of a home goods company. The wide, thin, rectangular teaser reads 'Connect with us'.

Boost conversions among
200M+ Shop users, automatically.

Shop users can log in on your forms with their account, automatically save and apply discounts, and check out in one click with Shop Pay.

Collect information your way

Time and target

Create popup and inline forms. Add fields like birthday, phone number, or custom fields like product interest to capture additional information. Decide where and when each form shows up on your store.

Customize for your brand

Easily add your brand colors and logo to each form. Personalize everything from titles and descriptions to post-sign up success messaging.

Offer discounts

Incentivize buyers with exclusive discount codes. Discounts will automatically apply at checkout for Shop Pay users.

Create customers for life

Engage your new customers in just a few clicks with PlatformDTCs free automation and messaging tools, which work seamlessly with PlatformDTC Forms. Flip the switch and put conversion-driven marketing campaigns on autopilot.
  • Welcome emails
  • SMS product updates
  • Newsletters
  • Seasonal sales
  • Personalized recommendations

Data at your fingertips

First-party data

Grow your business with your data—not someone elses. Collect, own, and leverage customer information thanks to a centralized, compliant platform.

Actionable insights

The forms dashboard lets you see how potential customers engage with your forms. Use metrics to inform and improve future campaigns.
An example of a marketing automation to send a welcome email to new subscribers. A welcome email for The Soap Club is overlaid on the right.

Automations

Build and customize marketing automations that help you connect with customers at every stage of their journey.
An email template overlaid on the left that features fields for subject, preview text, and sender, with an image of soap in the body of the email.

Email

Create, automate, and track email marketing campaigns from within PlatformDTC.
Phone screen with the Shop app primary feed and another phone screen featuring new arrivals.

Shop

Let Shop’s 200M+ buyers log in with their Shop account and have discounts auto-applied at checkout.
An example of a customer segment focusing on high-value customers.

Customer Segmentation

Group customers into unique segments, send them personalized messages, and increase conversion rates.
A smartphone screen displays a skincare brand SMS message with a promotional link. Two blue skincare bottles are on each side, conveying a modern and sleek tone.

SMS

Send offers and updates using customizable templates and flexible pricing.

Resources to help you get started

Help Center

Find instant answers and guided steps for building forms.

Visit the Help Center

Online course

Learn how to set up and make the most of PlatformDTC Forms.

Take the course

Blog

Learn about the latest strategies for using forms on the blog.

Read the blog post

Frequently asked questions

Increase your customer base and convert more leads