Food and drink · Merchant category codes
What is MCC 5451 (Dairy Products Stores)?
Checked
MCC 5451 (Dairy Products Stores) is the merchant category code for stores that sell packaged butter, cheese, ice cream, milk and other dairy products. A cheese or ice cream brand selling packaged products fits here. A shop serving ice cream to eat on the spot is closer to 5814 Fast Food Restaurants, which Visa lists as similar. It is not on Visa's high-integrity risk list, and Stripe does not restrict it.
- Visa name
- Dairy Products Stores
- Stripe name
- Dairy Products Stores
- Restricted by Stripe
- No
- Visa high-integrity risk
- No
- Visa 3D Secure rule for online sales
- No rule tied to this code
- In PlatformDTC's Industry picker
- Yes, under "Retail"
- Typical products
- Cheese shops, Ice cream, Butter and milk
What PlatformDTC does
PlatformDTC's payments setup lists 5451 in its Industry picker as "Dairy products stores" under "Retail"; typing 5451 in the search box finds it. The choice is sent to Stripe as the category code of the store's own payments account and can be changed later under Settings, Payments, Professional details, subject to Stripe's check.
What sells under MCC 5451
Visa uses 5451 for stores that sell packaged butter, cheese, ice cream, milk and other dairy products.
A cheese or ice cream brand selling packaged products fits here. A shop serving ice cream to eat on the spot is closer to 5814 Fast Food Restaurants, which Visa lists as similar.
- Cheese shops
- Ice cream
- Butter and milk
Codes it is confused with
Choose the code for the line of business that makes up most of your sales. Visa also allows a separate code for each line of business.
| Code | Name | Use it instead when |
|---|---|---|
| 5499 | Miscellaneous Food Stores – Convenience Stores and Specialty Markets | Dairy is part of a wider specialty food range |
| 5814 | Fast Food Restaurants | You serve food to eat on the spot |
Risk, 3D Secure and Stripe rules
5451 is not on Visa's high-integrity risk list, so no extra Visa registration is tied to the code itself.
Stripe's list of supported codes does not mark it restricted, so a Stripe account can use it without asking Stripe first.
Frequently asked questions
- Is MCC 5451 high risk?
- No. 5451 is not on Visa's high-integrity risk list. Stripe does not mark it restricted.
- Can a PlatformDTC store use MCC 5451?
- Yes. It is in the Industry picker of PlatformDTC's payments setup under "Retail", and typing 5451 in the search finds it. PlatformDTC sends the choice to Stripe for the store's own payments account.
Sources
Related
- 5499 — Specialty, gourmet and health foods, vitamin stores and meal kits.
- 5422 — Fresh, frozen or cured meat, fish and seafood, including bulk freezer plans.
- 5921 — Packaged beer, wine and liquor to drink off the premises.
- 5411 — Full-line food stores where perishables are at least 45% of monthly sales.
- 5441 — Candy, chocolate, nuts, dried fruit, popcorn and other sweets.
- 5462 — Stores that sell, and may make, bakery goods.