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Sports, toys and hobbies · Merchant category codes

What is MCC 5941 (Sporting Goods Stores)?

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MCC 5941 (Sporting Goods Stores) is the merchant category code for stores that sell sporting goods, sports equipment, camping supplies, and related parts and accessories, and may rent or repair equipment. A fitness equipment or outdoor gear brand fits here. Activewear fits 5655 and bicycles 5940. It is not on Visa's high-integrity risk list, and Stripe does not restrict it.

Visa name
Sporting Goods Stores
Stripe name
Sporting Goods Stores
Restricted by Stripe
No
Visa high-integrity risk
No
Visa 3D Secure rule for online sales
No rule tied to this code
In PlatformDTC's Industry picker
No
Typical products
Exercise equipment, Camping and hiking gear, Fishing and tackle, Golf equipment

What PlatformDTC does

PlatformDTC's Industry picker does not offer 5941, so a store cannot choose it during payments setup; the closest choices there are 5998 ("Tent and awning shops"). Stripe reviews each account's category and can move a store to 5941 itself, and Stripe's documentation says the platform cannot then change it back.

What sells under MCC 5941

Visa uses 5941 for stores that sell sporting goods, sports equipment, camping supplies, and related parts and accessories, and may rent or repair equipment.

A fitness equipment or outdoor gear brand fits here. Activewear fits 5655 and bicycles 5940.

  • Exercise equipment
  • Camping and hiking gear
  • Fishing and tackle
  • Golf equipment

Codes it is confused with

Choose the code for the line of business that makes up most of your sales. Visa also allows a separate code for each line of business.

CodeNameUse it instead when
5940Bicycle Shops – Sales and ServiceYou sell bicycles
5655Sports and Riding Apparel StoresMost sales are sports clothing
5998Tent and Awning ShopsYou sell tents and awnings for home or business
Codes close to 5941 and when to use them instead

Risk, 3D Secure and Stripe rules

5941 is not on Visa's high-integrity risk list, so no extra Visa registration is tied to the code itself.

Stripe's list of supported codes does not mark it restricted, so a Stripe account can use it without asking Stripe first.

Visa's manual notes that in California, Colorado and New York, retailers that meet the legal definition of a firearms merchant must be assigned ISO code 5723 instead.

Frequently asked questions

Is MCC 5941 high risk?
No. 5941 is not on Visa's high-integrity risk list. Stripe does not mark it restricted.
Can a PlatformDTC store use MCC 5941?
Not by picking it: PlatformDTC's Industry picker does not offer 5941. Stripe can still assign it after reviewing the account.

Sources

Related

Payments library