Sports, toys and hobbies · Merchant category codes
What is MCC 5940 (Bicycle Shops – Sales and Service)?
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MCC 5940 (Bicycle Shops – Sales and Service) is the merchant category code for stores that sell bicycles, bicycle parts and accessories, including some cycling apparel, and may repair them. A bike or e-bike brand fits here. It is not on Visa's high-integrity risk list, and Stripe does not restrict it.
- Visa name
- Bicycle Shops – Sales and Service
- Stripe name
- Bicycle Shops
- Restricted by Stripe
- No
- Visa high-integrity risk
- No
- Visa 3D Secure rule for online sales
- No rule tied to this code
- In PlatformDTC's Industry picker
- No
- Typical products
- Bicycles, Mountain bikes, Bike parts, Bicycle repair
What PlatformDTC does
PlatformDTC's Industry picker does not offer 5940, so a store cannot choose it during payments setup; the closest choices there are 5999 ("Miscellaneous and specialty retail"). Stripe reviews each account's category and can move a store to 5940 itself, and Stripe's documentation says the platform cannot then change it back.
What sells under MCC 5940
Visa uses 5940 for stores that sell bicycles, bicycle parts and accessories, including some cycling apparel, and may repair them.
A bike or e-bike brand fits here.
- Bicycles
- Mountain bikes
- Bike parts
- Bicycle repair
Codes it is confused with
Choose the code for the line of business that makes up most of your sales. Visa also allows a separate code for each line of business.
| Code | Name | Use it instead when |
|---|---|---|
| 5941 | Sporting Goods Stores | Bikes are part of a wider sports range |
Risk, 3D Secure and Stripe rules
5940 is not on Visa's high-integrity risk list, so no extra Visa registration is tied to the code itself.
Stripe's list of supported codes does not mark it restricted, so a Stripe account can use it without asking Stripe first.
Frequently asked questions
- Is MCC 5940 high risk?
- No. 5940 is not on Visa's high-integrity risk list. Stripe does not mark it restricted.
- Can a PlatformDTC store use MCC 5940?
- Not by picking it: PlatformDTC's Industry picker does not offer 5940. Stripe can still assign it after reviewing the account.
Sources
Related
- 5941 — Sports equipment, camping, fishing, golf, hiking and exercise gear.
- 5945 — Toys and games, with some craft and hobby kits.
- 5970 — Art and craft materials, tools and supplies.
- 5949 — Fabric, patterns, yarn and needlework supplies, maybe sewing classes.
- 5971 — Artwork such as paintings, photographs and sculpture.
- 5972 — Stamps, coins and accessories for collecting or investment.