Direct marketing and subscriptions · Merchant category codes
What is MCC 5965 (Direct Marketing – Catalog and Retail Merchant)?
Checked
MCC 5965 (Direct Marketing – Combination Catalog and Retail Merchant) is the merchant category code for merchants that sell through catalogs and one or more retail outlets; 5965 is used for the catalog sales and the shop's own code for sales in the shops. It applies only to the catalog side. Sales in the shops use the code for what they sell. It is not on Visa's high-integrity risk list, and Stripe does not restrict it.
- Visa name
- Direct Marketing – Combination Catalog and Retail Merchant
- Stripe name
- Direct Marketing - Combination Catalog and Retail Merchant
- Restricted by Stripe
- No
- Visa high-integrity risk
- No
- Visa 3D Secure rule for online sales
- No rule tied to this code
- In PlatformDTC's Industry picker
- No
- Typical products
- Catalog sales of a retailer with shops
What PlatformDTC does
PlatformDTC's Industry picker does not offer 5965, so a store cannot choose it during payments setup; the closest choices there are 5999 ("Miscellaneous and specialty retail"). Stripe reviews each account's category and can move a store to 5965 itself, and Stripe's documentation says the platform cannot then change it back.
What sells under MCC 5965
Visa uses 5965 for merchants that sell through catalogs and one or more retail outlets; 5965 is used for the catalog sales and the shop's own code for sales in the shops.
It applies only to the catalog side. Sales in the shops use the code for what they sell.
- Catalog sales of a retailer with shops
Codes it is confused with
Choose the code for the line of business that makes up most of your sales. Visa also allows a separate code for each line of business.
| Code | Name | Use it instead when |
|---|---|---|
| 5964 | Direct Marketing – Catalog Merchant | You have no retail shops |
Risk, 3D Secure and Stripe rules
5965 is not on Visa's high-integrity risk list, so no extra Visa registration is tied to the code itself.
Stripe's list of supported codes does not mark it restricted, so a Stripe account can use it without asking Stripe first.
Frequently asked questions
- Is MCC 5965 high risk?
- No. 5965 is not on Visa's high-integrity risk list. Stripe does not mark it restricted.
- Can a PlatformDTC store use MCC 5965?
- Not by picking it: PlatformDTC's Industry picker does not offer 5965. Stripe can still assign it after reviewing the account.