Direct marketing and subscriptions · Merchant category codes
What is MCC 5964 (Direct Marketing – Catalog Merchant)?
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MCC 5964 (Direct Marketing – Catalog Merchant) is the merchant category code for merchants that sell a variety of goods through catalogs and offer no way to buy face to face. Use it when catalogs are how you sell and there are no shops. It is not on Visa's high-integrity risk list, and Stripe does not restrict it.
- Visa name
- Direct Marketing – Catalog Merchant
- Stripe name
- Direct Marketing - Catalog Merchant
- Restricted by Stripe
- No
- Visa high-integrity risk
- No
- Visa 3D Secure rule for online sales
- No rule tied to this code
- In PlatformDTC's Industry picker
- No
- Typical products
- Catalog sellers
What PlatformDTC does
PlatformDTC's Industry picker does not offer 5964, so a store cannot choose it during payments setup; the closest choices there are 5999 ("Miscellaneous and specialty retail"). Stripe reviews each account's category and can move a store to 5964 itself, and Stripe's documentation says the platform cannot then change it back.
What sells under MCC 5964
Visa uses 5964 for merchants that sell a variety of goods through catalogs and offer no way to buy face to face.
Use it when catalogs are how you sell and there are no shops.
- Catalog sellers
Codes it is confused with
Choose the code for the line of business that makes up most of your sales. Visa also allows a separate code for each line of business.
| Code | Name | Use it instead when |
|---|---|---|
| 5965 | Direct Marketing – Combination Catalog and Retail Merchant | You also have retail shops |
Risk, 3D Secure and Stripe rules
5964 is not on Visa's high-integrity risk list, so no extra Visa registration is tied to the code itself.
Stripe's list of supported codes does not mark it restricted, so a Stripe account can use it without asking Stripe first.
Frequently asked questions
- Is MCC 5964 high risk?
- No. 5964 is not on Visa's high-integrity risk list. Stripe does not mark it restricted.
- Can a PlatformDTC store use MCC 5964?
- Not by picking it: PlatformDTC's Industry picker does not offer 5964. Stripe can still assign it after reviewing the account.