Books, gifts and stationery · Merchant category codes
What is MCC 5994 (News Dealers and Newsstands)?
Checked
MCC 5994 (News Dealers and Newsstands) is the merchant category code for businesses that sell newspapers, magazines, journals and other periodicals. A magazine shop fits here. A publisher selling its own magazine by subscription through direct marketing may fall under 5968. It is not on Visa's high-integrity risk list, and Stripe does not restrict it.
- Visa name
- News Dealers and Newsstands
- Stripe name
- News Dealers and Newsstands
- Restricted by Stripe
- No
- Visa high-integrity risk
- No
- Visa 3D Secure rule for online sales
- No rule tied to this code
- In PlatformDTC's Industry picker
- Yes, under "Retail"
- Typical products
- Magazines, Newspapers, Periodicals
What PlatformDTC does
PlatformDTC's payments setup lists 5994 in its Industry picker as "News dealers and newsstands" under "Retail"; typing 5994 in the search box finds it. The choice is sent to Stripe as the category code of the store's own payments account and can be changed later under Settings, Payments, Professional details, subject to Stripe's check.
What sells under MCC 5994
Visa uses 5994 for businesses that sell newspapers, magazines, journals and other periodicals.
A magazine shop fits here. A publisher selling its own magazine by subscription through direct marketing may fall under 5968.
- Magazines
- Newspapers
- Periodicals
Codes it is confused with
Choose the code for the line of business that makes up most of your sales. Visa also allows a separate code for each line of business.
| Code | Name | Use it instead when |
|---|---|---|
| 5942 | Book Stores | Most sales are books |
| 5968 | Direct Marketing – Continuity/Subscription Merchant | You sell a magazine subscription through direct marketing |
Risk, 3D Secure and Stripe rules
5994 is not on Visa's high-integrity risk list, so no extra Visa registration is tied to the code itself.
Stripe's list of supported codes does not mark it restricted, so a Stripe account can use it without asking Stripe first.
Frequently asked questions
- Is MCC 5994 high risk?
- No. 5994 is not on Visa's high-integrity risk list. Stripe does not mark it restricted.
- Can a PlatformDTC store use MCC 5994?
- Yes. It is in the Industry picker of PlatformDTC's payments setup under "Retail", and typing 5994 in the search finds it. PlatformDTC sends the choice to Stripe for the store's own payments account.
Sources
Related
- 5942 — New and used books, magazines, textbooks, maps, audiobooks and calendars.
- 5943 — Paper goods, office and school supplies, small office equipment.
- 5947 — Gifts, novelty items, greeting cards, souvenirs, decorations and wrapping.
- 5973 — Religious figurines, cards, devotional supplies, pictures, books and decor.