Books, gifts and stationery · Merchant category codes
What is MCC 5947 (Gift, Card, Novelty and Souvenir Shops)?
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MCC 5947 (Gift, Card, Novelty and Souvenir Shops) is the merchant category code for shops that sell gifts and novelty items, greeting cards, balloons, souvenirs, holiday decorations, stationery and wrapping paper. A personalised gift or novelty store fits here when no single product category dominates. It is not on Visa's high-integrity risk list, and Stripe does not restrict it.
- Visa name
- Gift, Card, Novelty and Souvenir Shops
- Stripe name
- Gift, Card, Novelty, and Souvenir Shops
- Restricted by Stripe
- No
- Visa high-integrity risk
- No
- Visa 3D Secure rule for online sales
- No rule tied to this code
- In PlatformDTC's Industry picker
- Yes, under "Retail"
- Typical products
- Novelty gifts, Greeting cards, Souvenirs, Holiday decorations
What PlatformDTC does
PlatformDTC's payments setup lists 5947 in its Industry picker as "Gift, card, novelty, and souvenir shops" under "Retail"; typing 5947 in the search box finds it. The choice is sent to Stripe as the category code of the store's own payments account and can be changed later under Settings, Payments, Professional details, subject to Stripe's check.
What sells under MCC 5947
Visa uses 5947 for shops that sell gifts and novelty items, greeting cards, balloons, souvenirs, holiday decorations, stationery and wrapping paper.
A personalised gift or novelty store fits here when no single product category dominates.
- Novelty gifts
- Greeting cards
- Souvenirs
- Holiday decorations
Codes it is confused with
Choose the code for the line of business that makes up most of your sales. Visa also allows a separate code for each line of business.
| Code | Name | Use it instead when |
|---|---|---|
| 5943 | Stationery Stores, Office and School Supply Stores | Most sales are stationery |
| 5944 | Jewelry Stores, Watches, Clocks, and Silverware Stores | Most sales are fine jewelry |
| 5441 | Candy, Nut, and Confectionery Stores | Most sales are chocolate or candy |
Risk, 3D Secure and Stripe rules
5947 is not on Visa's high-integrity risk list, so no extra Visa registration is tied to the code itself.
Stripe's list of supported codes does not mark it restricted, so a Stripe account can use it without asking Stripe first.
Frequently asked questions
- Is MCC 5947 high risk?
- No. 5947 is not on Visa's high-integrity risk list. Stripe does not mark it restricted.
- Can a PlatformDTC store use MCC 5947?
- Yes. It is in the Industry picker of PlatformDTC's payments setup under "Retail", and typing 5947 in the search finds it. PlatformDTC sends the choice to Stripe for the store's own payments account.