Agentic commerce
Agentic commerce
Agentic commerce is commerce where an AI agent, acting on a shopper's instructions, performs the discovery, comparison and purchase steps a person would otherwise do by hand.
The distinguishing feature is not that AI is involved but that the agent acts rather than advises. A recommendation engine that ranks products for a human to choose between is not agentic; an agent that queries catalogs, evaluates options against stated constraints and constructs an order is.
For a merchant this creates a customer that never renders the page. Hero imagery, urgency banners, bundle upsells and layout are all invisible to it. It reads whatever structured data the store exposes and decides on that, which relocates the competitive surface from design to machine readability.
In depth: What is agentic commerce?