Agentic commerce
Machine-readable catalog
A machine-readable catalog is product data exposed so price, availability, variant and identifier can be parsed reliably without executing JavaScript or reading a layout.
The practical test is to fetch a product page with JavaScript disabled and check whether those four values survive in the raw HTML, ideally inside schema.org Product markup. If price and stock only appear after client-side rendering, an agent evaluating the product is guessing.
Adobe found individual product pages scoring 66% on machine readability in Q1 2026 — the lowest of any major page type on retail sites — while AI-sourced traffic to those sites grew 393% year over year. The gap between those two numbers is the current opportunity in agentic commerce.
In depth: How to make your store AI-agent-ready