What happens when an agent gets something wrong?

You find it and you undo it, which is the part that makes agents usable rather than the part that makes them impressive. Every write an agent performs goes through the same audited API your team uses, under a key scoped to that agent alone, and lands in an audit log with the agent, the key and the before state attached. Writes are idempotent, so a retry after a timeout cannot double-charge a customer or duplicate an order. Nothing that moves money — a refund, a campaign send, an ad budget — executes on the agent's own authority; it waits for a person. The realistic failure is an agent writing a bad product description, not an agent spending your money, and the bad description is one revert away.

What does "you set the limits" actually mean?

Three concrete controls, not a settings page full of toggles. Each agent gets its own key with only the operations it needs, so the merchandising agent cannot touch payouts and you can revoke any single key without disturbing the others. Anything that spends passes through an approval gate before it executes, with the amount and the destination shown. And every action is logged against the key that performed it, so "who changed this price" has an answer rather than a theory. An agent with no key has no access at all — the default is nothing, and you add.

Should I start free or talk to sales?

Start free if you are setting up a store and want to see the product; nothing about it is a trial that expires out from under you. Talk to sales if you already sell and are asking whether to move, because the answer depends on three facts about your current setup — whether stored card credentials can be transferred, whether your earning URLs have one-to-one equivalents, and whether subscription state reconciles — and none of them survives a signup form. Getting those wrong is worse than not moving, so we would rather establish them with you first than sell you a migration that hurts.

What does running on one platform actually replace?

The storefront, the checkout, the subscription engine, the payment connection, inventory and fulfilment routing, email and SMS, and the analytics that report on all of it — as one system with one set of records rather than a commerce platform with six apps synced to it. The difference shows up in the disagreements you stop having: inventory that reserves against upcoming renewals, one discount engine rather than two that stack differently, and a renewal that can be attributed to the campaign that produced the original order. Payments still settle into your own Stripe and PayPal accounts; we do not sit between you and your money.

For subscription DTC brands

Shopify + 15 apps is fragile. PlatformDTC is one system.

Checkout, subscriptions, support, fraud, ads and a supplier network, with one data model that your AI agent can see and act on.

Official partners

Anthropic

Claude

Google

Stripe

PayPal

Next.js

Cloudflare

PostgreSQL

Redis

Docker

Connects to your ad accounts

Facebook

Instagram

TikTok

Google Ads

Original research

We measured how 147 DTC brands look to a shopping agent

The DTC AI Crawler Index requests every brand’s discovery documents and records what an agent can actually read. The full method, the raw results and the two numbers we had to correct are all published.

Read the index

Free tool

See your product page the way a crawler does

The agent readiness checker fetches your page with JavaScript disabled, reads the structured data an agent would parse, and tells you what is missing. No account required.

Check your store

Study

Agentic checkout is already live on half of DTC

We called the endpoints on 58 well-known DTC hosts. 31 serve a live UCP discovery document and every one of them answers a Model Context Protocol tools list. The hosts and the transcript are in the post.

Read the study

Security

The control plane that makes autonomous agents safe to run

Scoped keys, an approval gate on spend, idempotent mutations and a full audit trail — the Agent Gateway security model, documented end to end.

Read the security model

Total cost of ownership

Compare what your current platform actually costs to run

Platform fee, payment margin, app subscriptions and the engineering time replatforming consumes — laid out side by side against what the same operation costs here.

Compare costs

Migration

Run PlatformDTC in parallel before you cut over

Import your catalog, rebuild the storefront against your brand and keep the old platform live until the numbers agree. Nothing about the switch has to be a leap.

See how migration works

Everything that touches money. Built in, not bolted on.

Checkout

Turn more carts into orders.

A fast checkout in your brand, on your own domain, with Apple Pay, Google Pay and PayPal built in.

Learn more Get started

Subscriptions

Turn one-time buyers into subscribers.

Sell subscriptions right at checkout. Renewals are charged automatically, failed payments are retried for you, and MRR is tracked as it happens.

Learn more Get started

The PlatformDTC agent reporting a highest-risk order stopped — cancelled and refunded, customer blocked — beside four fraud automations switched on.

Fraud protection

Stop fraud before it costs you.

Switch on rules that act for you: 3D Secure on risky cards, cancel and refund Highest-risk orders, block the customers behind them, and refund early fraud warnings before they become chargebacks.

Learn more Get started

A customer asks if their order has shipped and the PlatformDTC agent drafts a reply to send or edit, beside the Off, Draft and Auto setting for each support action.

Inbox

Auto-answer your inbox and support.

An AI agent replies to customers, tells them where their order is, closes resolved threads and hands anything it is unsure of to your team. You set each action to Off, Draft or Auto.

Learn more Get started

A branded tracking page showing an order on its way, In transit between Confirmed and Delivered, with parcels shipped and parcels tracked cards.

Order tracking

Answer “Where’s my order?” before anyone asks.

Shipments are tracked for you, and customers follow their parcel on a tracking page in your brand, from Confirmed to Delivered.

Learn more Get started

The PlatformDTC agent reporting a new store is ready, with Publish and Open editor buttons, beside the store’s product page on a phone.

Online Store

Build your store without writing code.

Edit every section of a ready-made theme in a visual editor, check it on phone and desktop, and publish in one click. Or describe the store you want, and an agent builds it for you.

Learn more Get started

Asked how payments did this month, the PlatformDTC agent answers with the 30-day payment volume, shown beside payment volume, payments and average payment cards.

Analytics

See what every order really earned.

Payment volume, number of payments and average payment for any period, each compared with the period before. No spreadsheets, no exports.

Learn more Get started

Six free PlatformDTC apps with Install buttons: Checkout Recovery, Order Tracking, Fraud Protection, Email & SMS, Inbox and Landing Pages.

App Store

Add what you need in one click.

Checkout recovery, order tracking, fraud protection, email & SMS, an inbox and landing pages: built by us and free to install.

Learn more Get started

Why PlatformDTC

One system beats a stack of apps

Every app in a stack keeps its own copy of your customer. Here there is one: the order, the subscription, the dispute and the parcel are the same record, for your team and for your agent.

Built by operators

Our founder ran a DTC business earning $20M a year in profit. We fix the breaks we paid for ourselves.

One order, the whole story

Your agent reads one order and gets its fraud risk, any open dispute, the tracking number and the ad click it came from, in a single call.

First-party where money moves

Checkout, subscriptions, fraud, support and tracking are built by us, not rented from apps. The App Store is for the long tail.

Maximize revenue

Checkout runs on your own domain, with Apple Pay, Google Pay and PayPal built in.

Peak-load performance

Checkout is served from the edge: median time to first byte 46ms and largest contentful paint 180ms in our own Playwright runs. Live availability per service is published on the status page.

The difference

Fifteen apps keep fifteen copies of your customer

One record, nothing to sync

Refunds, disputes, renewals and tracking read and write the same order, so nothing drifts out of sync and no report has to reconcile two apps.

Your agent works on the real thing

Connect Claude, ChatGPT, Claude Code, Codex or Cursor through one MCP server, with a scoped key per agent and every write logged.

Checkout built for conversion

Checkout is served from the edge, with wallets and express payment methods built in — see the checkout details.

Instant, immersive global storefronts

Storefronts and checkout are served from a global CDN, close to wherever your customers are rather than from one origin region.

Developer-grade tools, built to extend

Comprehensive docs and flexible APIs for the teams building on top.

One order lifecycle

Storefront, subscriptions, payments, inventory, returns and fulfillment on a single system

100 governed agent operations

Scoped dtc_* tools and idempotent writes

Built for subscription brands doing $1M to $50M a year

Run PlatformDTC alongside your current stack until the numbers agree, then move. Tell us what you run today and we will plan the switch with you.

Get in touch Try PlatformDTC

Connect your agent

Bring the agent you already use.

Claude, ChatGPT, Claude Code, Codex and Cursor connect to your store through one MCP server. Sign in with PlatformDTC, pick the store, and choose what the agent may do.

https://api.platformdtc.com/mcp

Anything that spends money, contacts customers or changes your live store waits for your approval.

Get started Read the setup guide

Shopify + 15 apps is fragile. PlatformDTC is one system.

Original research

Free tool

Study

Security

Total cost of ownership

Migration

Everything that touches money. Built in, not bolted on.

Turn more carts into orders.

Turn one-time buyers into subscribers.

Stop fraud before it costs you.

Auto-answer your inbox and support.

Answer “Where’s my order?” before anyone asks.

Build your store without writing code.

See what every order really earned.

Add what you need in one click.

Why PlatformDTC

Built by operators

One order, the whole story

First-party where money moves

Maximize revenue

Peak-load performance

The difference

One record, nothing to sync

Your agent works on the real thing

Checkout built for conversion

Instant, immersive global storefronts

Developer-grade tools, built to extend

One order lifecycle

100 governed agent operations

Built for subscription brands doing $1M to $50M a year

Bring the agent you already use.

The things you’d ask on the call.