Subscriptions on PlatformDTC

Keep cash flowing and loyalty growing with subscriptions

Recurring revenue with real dunning, retention offers and cohort analytics — built into the order model, not bolted onto a one-time checkout.

Don’t have a PlatformDTC store? Get started with a First month for $1.

One subscription experience for you and your customers

Predictable recurring revenue

Create a recurring revenue stream that helps you forecast for the future and plan for business growth.

Higher lifetime value

Turn one-time shoppers into lifetime customers. Subscriptions increase retention and help your business grow.

Increased customer loyalty

Flexible, customizable offerings make life easier—and more exciting—for your customers, so they’ll keep coming back time and time again.

All-in-one commerce platform

Access all the business tools and data you need from a place you already know and trust—PlatformDTC’s all-in-one commerce platform.

Subscription Management Platform

Everything you need to succeed, all in one place

Checkout

Checkout runs on your own domain and is constantly optimized for speed, conversion, and customer experience.

Insights

Easily track subscription revenue and view analytics across key customer touchpoints from a single place.

PlatformDTC Payments

Whether one-time or recurring payments, know you’ll get paid quickly, securely, and reliably.

Need help with subscriptions?
We’ve got you covered.

Blog

Learn all about how to launch a subscription-based business.

Help Docs

Review everything you need to know about setting up subscriptions with PlatformDTC.

Contact support 

Get started today

Start for free, and explore all the tools and services you need to start, run, and grow your subscription business.

Start for free. Your first month is $1.

Frequently asked questions

What share of subscription churn is actually recoverable?
More than most brands report, because the reporting hides it. Involuntary churn — subscriptions ending because a renewal payment failed — runs 25–40% of the total, and a subscription that fails, retries for two weeks and is then cancelled by the billing system is usually recorded as a cancellation. Those customers never decided to leave, so there is no objection to overcome.
How many times should a failed renewal be retried?
It depends on the issuer decline code, which is the whole answer. A hard decline such as a closed or stolen card will never succeed, and retrying it accumulates declines against your merchant profile for nothing. A soft decline like insufficient funds is a timing problem worth retrying on a replenishment-aware schedule — bounded by the card network validity window, past which the attempt is no longer a valid merchant-initiated transaction whatever your scheduler thinks.
What is a good monthly churn rate for a DTC subscription?
Blended DTC subscription churn ran 6.5–8.5% monthly in 2026, with below 7% good and below 5% top-quartile. Compare within your category rather than against the average: supplements and consumables run 5–8% while meal kits run 8–15%, a spread wider than the gap between a good and a poor operator inside either.
What is the hardest part of moving subscriptions to another platform?
Stored payment credentials. Subscription records, plans and billing history are a data export; payment tokens frequently are not portable, and where they are not, migrating means asking every active subscriber to re-enter a card and losing a share of them permanently. Establish token portability in writing before signing, not before migrating.

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