Services sold online · Merchant category codes
What is MCC 7311 (Advertising Services)?
Checked
MCC 7311 (Advertising Services) is the merchant category code for businesses that prepare advertising, such as copy, artwork and graphics, and place it in print, broadcast, online or other media for clients. A marketing agency that writes and buys ads for clients fits here. It is not on Visa's high-integrity risk list, and Stripe does not restrict it.
- Visa name
- Advertising Services
- Stripe name
- Advertising Services
- Restricted by Stripe
- No
- Visa high-integrity risk
- No
- Visa 3D Secure rule for online sales
- No rule tied to this code
- In PlatformDTC's Industry picker
- Yes, under "Professional services"
- Typical products
- Ad agencies, Online advertising placement
What PlatformDTC does
PlatformDTC's payments setup lists 7311 in its Industry picker as "Advertising services" under "Professional services"; typing 7311 in the search box finds it. The choice is sent to Stripe as the category code of the store's own payments account and can be changed later under Settings, Payments, Professional details, subject to Stripe's check.
What sells under MCC 7311
Visa uses 7311 for businesses that prepare advertising, such as copy, artwork and graphics, and place it in print, broadcast, online or other media for clients.
A marketing agency that writes and buys ads for clients fits here.
- Ad agencies
- Online advertising placement
Codes it is confused with
Choose the code for the line of business that makes up most of your sales. Visa also allows a separate code for each line of business.
| Code | Name | Use it instead when |
|---|---|---|
| 7333 | Commercial Photography, Art, and Graphics | You only produce art or graphics |
| 7392 | Management, Consulting, and Public Relations Services | You sell marketing strategy consulting |
Risk, 3D Secure and Stripe rules
7311 is not on Visa's high-integrity risk list, so no extra Visa registration is tied to the code itself.
Stripe's list of supported codes does not mark it restricted, so a Stripe account can use it without asking Stripe first.
Frequently asked questions
- Is MCC 7311 high risk?
- No. 7311 is not on Visa's high-integrity risk list. Stripe does not mark it restricted.
- Can a PlatformDTC store use MCC 7311?
- Yes. It is in the Industry picker of PlatformDTC's payments setup under "Professional services", and typing 7311 in the search finds it. PlatformDTC sends the choice to Stripe for the store's own payments account.
Sources
Related
- 7333 — Commercial art and graphic design for businesses.
- 7392 — Strategy, planning, marketing, HR and PR consulting.
- 7221 — Still or video portrait photography for the public.
- 8299 — Courses and educational services no more specific code covers.
- 7299 — Personal services no more specific code covers.
- 7399 — Business services that are not professions and have no specific code.
- 8999 — Professional services no more specific code covers.