High-risk categories · Merchant category codes
What is MCC 5967 (Adult Content and Services)?
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MCC 5967 (Adult Content and Services) is the merchant category code for merchants that sell adult content and services accessed by phone, fax or the internet, including website subscriptions and video streaming. Visa's October 2026 manual moved escort services into this code from 7273. Stripe's list still names 5967 Direct Marketing – Inbound Telemarketing. Visa treats card-absent sales under it as high-integrity risk, so the acquirer must register the merchant with Visa first. Stripe allows it only after you contact Stripe.
- Visa name
- Adult Content and Services
- Stripe name
- Direct Marketing - Inbound Telemarketing
- Restricted by Stripe
- Yes: contact Stripe before using it
- Visa high-integrity risk
- Yes, for card-absent sales
- Visa 3D Secure rule for online sales
- No rule tied to this code
- In PlatformDTC's Industry picker
- No
- Typical products
- Adult website subscriptions, Adult video streaming, Audio-text services
What PlatformDTC does
PlatformDTC's Industry picker does not offer 5967, so a store cannot choose it during payments setup; the closest choices there are 7273 ("Dating and escort services"). Stripe reviews each account's category and can move a store to 5967 itself, and Stripe's documentation says the platform cannot then change it back.
What sells under MCC 5967
Visa uses 5967 for merchants that sell adult content and services accessed by phone, fax or the internet, including website subscriptions and video streaming.
Visa's October 2026 manual moved escort services into this code from 7273. Stripe's list still names 5967 Direct Marketing – Inbound Telemarketing.
- Adult website subscriptions
- Adult video streaming
- Audio-text services
Codes it is confused with
Choose the code for the line of business that makes up most of your sales. Visa also allows a separate code for each line of business.
| Code | Name | Use it instead when |
|---|---|---|
| 7273 | Dating Services | You provide dating services |
Risk, 3D Secure and Stripe rules
5967 is on Visa's high-integrity risk list for card-absent sales. Before processing for such a merchant, the acquirer must be approved by Visa for high-integrity risk acquiring and register the merchant with Visa.
Stripe's list of supported codes marks it restricted: you must contact Stripe to use it.
Frequently asked questions
- Is MCC 5967 high risk?
- Yes. Visa lists 5967 as high-integrity risk for card-absent sales, so the acquirer must register the merchant with Visa before processing. Stripe also marks it restricted, so Stripe must approve it first.
- Can a PlatformDTC store use MCC 5967?
- Not by picking it: PlatformDTC's Industry picker does not offer 5967. Stripe can still assign it after reviewing the account.
Sources
Related
- 7273 — Dating services, including online dating.
- 7995 — Gambling: lottery tickets, casino chips, wagers and games of chance for money.
- 5912 — Pharmacies selling prescription and proprietary drugs.
- 5122 — Wholesale distributors of prescription and proprietary drugs.
- 5993 — Tobacco, cigarettes, e-cigarettes, cigars, pipes and smoking supplies.