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Health and beauty · Merchant category codes

What is MCC 5977 (Cosmetic Stores)?

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MCC 5977 (Cosmetic Stores) is the merchant category code for stores that sell cosmetics. A makeup or skincare brand fits here. Visa lists beauty supply stores under 5999 instead, and salons that provide services use 7230. Visa requires 3D Secure on its online sales for merchants located in Malaysia.

Visa name
Cosmetic Stores
Stripe name
Cosmetic Stores
Restricted by Stripe
No
Visa high-integrity risk
No
Visa 3D Secure rule for online sales
Required for merchants located in Malaysia
In PlatformDTC's Industry picker
Yes, under "Retail"
Typical products
Makeup, Cosmetics, Make-up stores

What PlatformDTC does

PlatformDTC's payments setup lists 5977 in its Industry picker as "Cosmetic stores" under "Retail"; typing 5977 in the search box finds it. The choice is sent to Stripe as the category code of the store's own payments account and can be changed later under Settings, Payments, Professional details, subject to Stripe's check.

What sells under MCC 5977

Visa uses 5977 for stores that sell cosmetics.

A makeup or skincare brand fits here. Visa lists beauty supply stores under 5999 instead, and salons that provide services use 7230.

  • Makeup
  • Cosmetics
  • Make-up stores

Codes it is confused with

Choose the code for the line of business that makes up most of your sales. Visa also allows a separate code for each line of business.

CodeNameUse it instead when
5999Miscellaneous and Specialty Retail ShopsYou sell beauty supplies and tools in a mixed range
7230Beauty and Barber ShopsYou mainly provide hair, nail or makeup services
5968Direct Marketing – Continuity/Subscription MerchantYou sell cosmetics on a direct-marketing subscription
Codes close to 5977 and when to use them instead

Risk, 3D Secure and Stripe rules

5977 is not on Visa's high-integrity risk list, so no extra Visa registration is tied to the code itself.

Stripe's list of supported codes does not mark it restricted, so a Stripe account can use it without asking Stripe first.

Visa's rules require acquirers to process online sales under 5977 with Visa Secure (3D Secure) for merchants located in Malaysia. Elsewhere, 3D Secure for this code follows the general rules of the merchant's country and the issuer's request.

Frequently asked questions

Is MCC 5977 high risk?
No. 5977 is not on Visa's high-integrity risk list. Stripe does not mark it restricted. Visa does require 3D Secure on online 5977 sales for merchants located in Malaysia.
Can a PlatformDTC store use MCC 5977?
Yes. It is in the Industry picker of PlatformDTC's payments setup under "Retail", and typing 5977 in the search finds it. PlatformDTC sends the choice to Stripe for the store's own payments account.

Sources

Related

Payments library