Agentic commerce
GEO (Generative Engine Optimization)
GEO is the practice of making a brand and its claims present, consistent and verifiable across the sources generative AI systems draw on, not just optimising one site.
Where AEO concerns how one page is written, GEO concerns the shape of a brand's footprint: whether the same facts appear consistently across your own site, third-party coverage, directories and reference sources that models are likely to have absorbed.
The practical implication is that consistency matters more than volume. A brand describing itself three different ways in three places gives a model no confident fact to state, and inconsistency is resolved by omission far more often than by picking a side.