Commerce operations
Abandoned checkout
An abandoned checkout is a session where a shopper entered the checkout flow and provided identifying information but did not complete the purchase.
It is distinct from cart abandonment, and the distinction matters commercially: an abandoned checkout has contact details and a known intent, so it is directly recoverable. An abandoned cart usually has neither.
Recovery performance depends far more on timing and on the checkout link resuming the exact cart state than on the copy. A recovery email that drops the customer at a generic cart page recovers a fraction of what a resumable link does.