One theme, your brand

Origin adopts your brand the moment you set it

One theme ships with every store, and it takes its palette, type scale and radius from your brand settings — so the storefront is yours before you edit a single section.

Bring your vision to life

Powerful customization tools that let you nail every detail. No coding required—just your imagination.

Create completely bespoke blocks

Just say what you want in a few words and let AI build a new section to match your vision.

Drag and drop

Add pages and switch up the layout with PlatformDTC’s online store editor.

The custom content customers need

Plus all the features you need, right out of the box

The checkout that runs on your own domain

Checkout serves from your own domain with Apple Pay, Google Pay and PayPal express buttons, and paints in 180ms in our own Playwright runs.

AI tools

AI helps you create a custom store and customize it. DTC Agents handle everything from setup to scaling — generating images, drafting marketing copy and running the campaign.

Search and sorting

Let customers search your catalog and sort collections by price or title.

Product recommendations

Encourage customers to fill their carts by recommending more products they’ll love.

Fast and accessible

PlatformDTC stores are optimized for speed and accessibility, so everyone can shop and nobody has to wait.

Mobile-ready

Everything’s designed responsively, so things look good no matter what device customers use to visit your store.

Ready to get going?

Get started

How your store runs

Create a store as unique as your brand. Leave the hosting to us.

React storefronts, compiled on publish

Every PlatformDTC storefront is React and TypeScript. Publishing compiles it, uploads the build to a global CDN and clears the store’s edge cache.

Your domain, TLS handled

Connect a root domain with an A record or a subdomain with a CNAME. Certificates are issued automatically, and fingerprinted assets are cached at the edge for a year.

An editor everyone can use

Let each team do what they do best. Any team can edit content, launch landing pages, and even update the design. Which leaves your developers free to focus on the big stuff.

Build your store on PlatformDTC

Get started