PlatformDTC Flow

Automate everything and get back to business

Create custom workflows, get more from your existing apps, and watch business boom.

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Tailored solutions. Limitless potential.

From simple operations to multi-step workflows that connect with your apps, Flow gives you the flexibility to automate repetitive tasks, so you can focus on your business.

Inventory management

Hide products on your site when they’re out of stock, instantly reorder supplies when they’re low, and so much more.

Fraud prevention

Set up a workflow that flags high-risk orders for you, so you don’t have to manually sort through every one.

Loyalty and retention

Identify, track, and reward customers based on parameters such as total spend, total orders, subscriptions, and more.

Fulfillment management

Automatically review orders and either put them on hold or release them for fulfillment, based on pre-set conditions. Plus so much more.

Plug-and-play templates, at the ready

To help your businesses run more efficiently, we’ve created pre-built, no-code templates that can help you quickly start automating some of the most common time-consuming tasks you face.

Scheduled to fit your life

You no longer need an event to occur to run a workflow—with scheduled automations you choose when to pull data and run reports, opening up a whole new realm of possibilities within Flow.

The automation rule builder set to run on a schedule, beside the list of triggers a rule can run on.

Always on, so you don’t have to be

Flow handles all the strains and pressures of huge sales like Black Friday Cyber Monday, while also taking care of those easily forgotten manual tasks, so you can focus on more important things.

An automation: when a payment fails, change the subscription status to paused, then apply a discount for one cycle.

Frequently asked questions

What is ecommerce automation?

Why do I need ecommerce automation?

The problem is simple: as a business scales, the demands, complexity, and repetition add up. Systems that used to work become increasingly inefficient and break down. In response, companies turn to time-consuming workarounds—time that could be spent on what’s important is sacrificed for time spent on what’s urgent, even when that’s just pushing buttons. Or companies turn to new hires. Unfortunately, people don’t scale. But that doesn’t undercut the value of people—if anything, it reinforces it. People, especially their ability to focus on key activities, not tasks that a workflow could do, are your most powerful resource.

What are some workflow automation examples?

Ecommerce automations can take a host of different forms like tagging customers for segmentation and marketing, hiding products and initiating reorders for low or out-of-stock items, or tracking and halting high-risk orders. With each workflow, the goal is the same: to let merchants build the workflow that their business needs to scale.

Here are some of the most popular examples:

Inventory management: Unpublish out-of-stock products and send a Slack message or email to your marketing team so they can pause advertising
Fraud prevention: Send an email to review an order over $5000, before fulfillment as that is atypical for the store
Product reviews: Automatically create a customer support ticket and send a slack message when a negative review is posted
Loyalty: Award loyalty points and send a thank you SMS after a customer makes their second purchase

How does workflow automation work on Flow?

Flow is based on a simple, no-code “trigger, condition, and action” format. Basically, a “trigger” is an event that Flow looks out for and which sets an automation in motion, a “condition” must then be met, and the “action” is the task that is completed when the condition is met.

Here’s what that might look like for a workflow that automatically adds a customer to your loyalty program:

Trigger: An order is placed.
Condition: The order total must be $500 or more.
Action: The customer is tagged as a VIP in the system.

How do I start automating ecommerce workflows?

Is Flow available in any languages other than English?

Get Flow today and start building the custom automations your business needs to grow

Start for free

PlatformDTC Flow is available to businesses in all countries on the Basic, Grow, Advanced, and PlatformDTC Pro plans. Flow is only available in English.