PlatformDTC Customer Accounts
Give each customer a place to self-serve
They get more control and less friction. You save time
and get more repeat business. Everybody wins.
and get more repeat business. Everybody wins.
One quick login
No more password resets or searching for order IDs. A one-time code signs the customer in, and the payment method already on file is prefilled at checkout — including for subscription renewals.
Packed with utility
Offer all the essentials right out of the box. Customers can track orders, edit subscriptions, initiate returns, and even “Buy again”—all from one central hub.
An experience worth revisiting
Welcome customers back to one account for their orders, subscriptions, saved products, addresses and payment methods.
Easy for you to customize.
Easy for them to use.
Order management
Let customers check delivery status and circle back to saved products.
Subscriptions
Customers can start a subscription, edit their preferences, or pause deliveries.
For developers
Build new features
Create apps that give merchants more bespoke functionality across customer accounts, checkout, and beyond with PlatformDTC Extensions .
Earn loyalty with
stellar self-service
Turn first-time customers into lifelong fans with a standout customer account experience.
Don't have a PlatformDTC store? Get started.
Frequently asked questions
- Why does requiring a login cost recovered revenue?
- Because it inserts a password reset between a customer and their intent to keep paying you. The residual failures that dunning email exists for are the ones where the stored credential is genuinely dead, and in that residual the single largest determinant of recovery is whether the update link works without a login. A meaningful share of customers do not complete a reset to fix someone else's billing problem.
- What should an account actually show?
- The things that otherwise become support tickets: real order and shipment status, the subscription's next bill date and what is in it, the payment method with an obvious way to replace it, and a self-serve path to skip, swap or pause. Skip and swap in particular save roughly 5–8% of at-risk subscribers who would otherwise cancel.
- Do customer accounts help with AI shopping agents?
- Not for discovery — an agent evaluating your product never signs in. They matter for the post-purchase half, where an agent acting for a customer may need order status or a subscription change, and where the alternative is a support queue. That is a write path, so it needs scoped credentials and an audit trail rather than a session cookie.