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Intellectual Property Policy

Last Updated: September 11, 2026 Effective Date: September 11, 2026

Legalize Freedom LLC, a Delaware limited liability company doing business as "PlatformDTC" ("PlatformDTC", "we", "us"), respects the intellectual property rights of others and expects the Brand Owners who use our platform to do the same. This policy explains how to report content that infringes a copyright or trademark, how a Brand Owner can respond, and what we do when we receive a report.

It supplements our Terms of Service and Acceptable Use Policy, both of which prohibit infringing content and counterfeit goods.


1. Scope

This policy covers content hosted or served by PlatformDTC, including:

  • storefronts, product listings, images, videos and other content published by Brand Owners using the Service, whether on a PlatformDTC address or on a Brand Owner's own domain;
  • content generated with AI features of the Service and published by a Brand Owner; and
  • content on platformdtc.com itself.

Brand Owners are independent businesses and are the sellers of the products in their stores. Each Brand Owner is responsible for the content it publishes and the products it sells, and for having the rights to use them.


2. Before You Send a Notice

  • Consider contacting the store directly. Many problems are resolved fastest by the Brand Owner, whose contact details are on its storefront.
  • Consider whether the use is authorized or permitted by law. Some uses of copyrighted material or trademarks are lawful without permission — for example fair use, or accurately naming a genuine branded product that is being resold. If you are unsure, consult a lawyer before sending a notice.
  • Your notice may be shared. We send a copy of every notice we act on, including the name and contact details of the person who sent it, to the Brand Owner concerned, so the Brand Owner can contact you or respond.
  • We do not decide disputes. PlatformDTC is not in a position to determine whether a use infringes someone's rights where the parties disagree. We act on complete notices as described in this policy; a dispute that remains after that process is between the rights holder and the Brand Owner, and may need to be resolved by a court.

3. Copyright Infringement Notices

To report content that you believe infringes a copyright, send a written notice to legal@platformdtc.com with the subject line "Copyright notice". The notice must include:

  1. A physical or electronic signature of the copyright owner or a person authorized to act on their behalf.
  2. Identification of the copyrighted work claimed to have been infringed — or, if several works are covered by a single notice, a representative list of them.
  3. Identification of the material claimed to be infringing, with information reasonably sufficient for us to locate it — preferably the exact URL of each page or file.
  4. Your name, postal address, telephone number and email address.
  5. A statement that you have a good faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent or the law.
  6. A statement that the information in the notice is accurate and, under penalty of perjury, that you are authorized to act on behalf of the owner of the right that is allegedly infringed.

These are the elements set out in 17 U.S.C. § 512(c)(3). We may be unable to act on a notice that does not include all of them, and may ask you for the missing information.

3.1 What happens next

When we receive a complete copyright notice, we will:

  • remove or disable access to the material identified;
  • notify the Brand Owner, with a copy of the notice; and
  • where the Brand Owner sends a valid counter-notice, follow the process in Section 4.

4. Counter-Notices

If you are a Brand Owner and believe material was removed or disabled as a result of a mistake or misidentification, you may send a counter-notice to legal@platformdtc.com with the subject line "Counter-notice". It must include:

  1. Your physical or electronic signature.
  2. Identification of the material that was removed or disabled, and the location at which it appeared before it was removed or disabled.
  3. A statement under penalty of perjury that you have a good faith belief that the material was removed or disabled as a result of mistake or misidentification of the material.
  4. Your name, address and telephone number, and a statement that you consent to the jurisdiction of the Federal District Court for the judicial district in which your address is located — or, if your address is outside the United States, for any judicial district in which PlatformDTC may be found — and that you will accept service of process from the person who sent the original notice, or their agent.

These are the elements set out in 17 U.S.C. § 512(g)(3). When we receive a complete counter-notice, we will send a copy to the person who sent the original notice. Unless that person tells us, within 10 business days of receiving the copy, that they have filed an action seeking a court order to restrain the Brand Owner from the infringing activity, we will restore the material, or stop disabling access to it, not less than 10 and not more than 14 business days after we received the counter-notice.


5. Trademark Complaints

To report content or products that you believe infringe a trademark, send a written complaint to legal@platformdtc.com with the subject line "Trademark complaint". It must include:

  1. Your name, postal address, telephone number and email address, and your relationship to the trademark owner.
  2. The trademark concerned, and either its registration number and the jurisdiction in which it is registered, or, for an unregistered mark, the basis on which you claim rights in it.
  3. The goods or services for which the mark is registered or used.
  4. The location of the content or products you are reporting — preferably the exact URL of each page.
  5. An explanation of how the use is likely to cause confusion about the source, sponsorship or affiliation of the goods or services, or, for products you believe are counterfeit, why you believe so.
  6. A statement that you have a good faith belief that the use is not authorized by the trademark owner, its agent or the law.
  7. A statement that the information in the complaint is accurate and that you are the trademark owner or are authorized to act on its behalf.
  8. Your physical or electronic signature.

5.1 What happens next

We review each complete complaint. Where it is appropriate, we remove or disable access to the content, or suspend the listing, and notify the Brand Owner with a copy of the complaint. A Brand Owner who believes the use is authorized or lawful — for example because it holds a license, sells genuine goods, or uses the mark only to describe its own products accurately — may send a response with supporting information to legal@platformdtc.com. We may share that response with the complainant, and may restore the content where the response shows the use is authorized or lawful.


6. Counterfeit Goods

Selling counterfeit goods, replicas or knock-offs is prohibited by our Acceptable Use Policy. Reports of counterfeit goods follow the trademark process in Section 5. We may also ask the Brand Owner for evidence that the goods are genuine, such as invoices from an authorized supplier, and may suspend listings, hold funds or terminate the store under our Terms of Service and Brand Owner Agreement.


7. Repeat Infringers

We terminate, in appropriate circumstances, the accounts of Brand Owners who are repeat infringers. In deciding whether to terminate, we consider the number of notices and complaints we have acted on against the account, whether any were withdrawn or successfully countered, and the nature of the infringement. We may also restrict or suspend an account while we assess it.


8. Misrepresentation and Abuse

Under 17 U.S.C. § 512(f), a person who knowingly and materially misrepresents that material is infringing, or that material was removed or disabled by mistake, may be liable for damages, including costs and attorneys' fees. Similar liability may arise under other laws for false trademark complaints. We may decline to act on notices that we believe are submitted in bad faith, and may restrict accounts that repeatedly submit them.


9. Other Intellectual Property Concerns

For concerns about other rights — such as patents, design rights, or rights of publicity — send details of the right, the content concerned and its location to legal@platformdtc.com. We may be unable to act on these without a court order.

To report misuse of PlatformDTC's own name, logo or content, email legal@platformdtc.com.


10. How to Contact Us

Send notices, counter-notices and complaints by email to legal@platformdtc.com, or by post to:

Legalize Freedom LLC (dba PlatformDTC), Legal Department
16192 Coastal Highway
Lewes, Delaware 19958
United States

Email is the fastest route. This address is for intellectual property matters; other requests sent to it may not receive a response. See our Contact page for other topics.


11. Changes to This Policy

We may update this policy from time to time. The "Last Updated" date above shows when it last changed.

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